PASTRY OPPORTUNITIES Retailers need to position pastries for impulse purchases and offer mini items as a controlled indulgence. There’s also an option for savory pastries with vegetables, meats and cheeses that add protein and a perceived health halo to items and make them more appropriate for a meal substitute than a strictly sweet good would be.
There are opportunities for ingredient swaps. Pastries made with chia flours, alternative milks, avocados, coconut oil are options. Keto targeted sweets are some of the leading recipes we see on social media,
as are vegan items. It is key, of course that these items deliver on flavor and texture, and provide the experience and indulgence shoppers are looking for.
Smaller households, — especially those without children, — mean fewer special occasion needs for sweet goods. Pastries can be an excellent substitute for cakes and other desserts when there is a need for something special, and their smaller size and lower price point make them perfect for a customized solution.