Grocerant-standalone eatery • La Trattoria - Italian-themed eatery
• Key part of La Trattoria was the ability to eat there, buy hot food and take it home or buy cold ready-to- warm/bake items
• Trying to appeal to as many "eating states" as customers find themselves in, as well as offer solutions to the Millennial and Gen Z shoppers who don’t plan for mealtimes and often start their search for food within an hour of meal time.
FULL SERVICE GROCERANT
centric shopping. Grocerants can enhance the dining experience with live music, game nights, food and drink specials, and food
oriented toward specific diets. *
Source: What's in Store Live Guidebook CONCEPT
LA TRATTORIA LIVE
Grocerants can target by leveraging social media around food specials as well as offering a wide array of food.
Laura needs a take-and-bake pizza for her family tonight. Millennial and Gen Z are more likely to decide what they are eating for dinner within 1-2 hours of consumption.