As a trend and nutritional attribute, it continues to be a driver for sales. For in-store bakeries, adding items with nut butters, higher protein flours, and select inclusions can attract those customers seeking to increase their protein consumption. As specific diets become less trendy and more part of mainstream
Dietary Restriction Purchases ISB FIGURE 115
FIGURE 134 Dietary Restriction Purchases ISB % Change in Dollar Sales Spending by HHs Following Dietary Restrictions High Protein
TOTAL FRESH & BAKERY PKG BAKERY PKG COOKIES & CRACKERS
5.8% Gluten Free 2.6% High Fiber
6.6% Low Fat 6.1% Low Carb 6.0%
Source: IRI Consumer Network 7.2% 9.6% 7.6% 8.8%
eating habits, protein will continue to be a nutritional attribute that people will specifically seek out. Additionally, as plant-based continues to trend, the bakery is a great place to highlight ingredients.