HAIR CARE


alpinium flower/leaf extract, glycerin, citric acid). Edelweiss is an extremophile, which synthesizes unique compounds in order to flourish in harsh windy climates with very high UV radiation and large variations in temperature. The high levels of enabling flavonoids and phenolic acids includes leontopodic acid, which is a potent antioxidant. Leontopodic acid strengthens skin’s barrier and helps reduce signs of sensitivity leading to skin’s surface becoming more resistant to environmental aggressors, including some types of airborne pollutant. The hair growth phase is prolonged


increasing hair density and reducing grey hair. This extract is standardized using UHPLC and comes from a fully controlled transparent supply chain. Organic certified alpine plants, which are cultivated at altitudes of 1,000 to 1,500 metres using methods that encourage biodiversity, are harvested in June by local farmers. Flowers are immediately dried and crushed


before being passed onto the DSM-Firmenich Vouvray facility, where they are gently extracted with organic ethanol and water, before being concentrated, ready to be formulated with organic glycerine. Head Therapy Strong Head formulations also include Oenothera biennis seed extract, ascorbyl palmitate and tocopherol conditions hair reduces damage and adds shine. The evening primrose contains at least 9% γ-linolenic acid (GLA) triglycerides and is stabilized with dl-α-tocopherol and ascorbyl palmitate. Biotin is important for keratin production. These thoughtfully crafted Head Therapy


formulas represent the new holistic approach to hair care that blends aromatherapy fragrances at effective levels with advanced skinification ingredients to create a holistic solution for both hair and scalp health.


Conclusion Head Therapy represents a pioneering advancement in the hair care industry, offering a holistic approach that goes beyond traditional cleansing and conditioning. By combining scalp science with aromatherapy using only natural origin fragrances featuring essential oils with accords that have positive emotional benefits, this innovative concept addresses both the physical and mental aspects of hair and scalp health. The use of certified natural, sustainable, and traceable ingredients, along with essential oils and bioactives, creates a comprehensive hair care experience. Products like Head Therapy Soothed Head,


Head Therapy Pure Head and Head Therapy Strong Head demonstrate active ingredients and aromatherapy essential oils complementing each other as they simultaneously target multiple concerns. This approach not only aligns with the growing trend of ‘skinification’ in hair care but also responds to the global demand for powerful, natural, multi-functional beauty solutions. Head Therapy marks a significant step


forward in providing consumers with a truly holistic and effective hair and scalp care regimen that nurtures both body and mind.


www.personalcaremagazine.com PC


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TABLE 4: HEAD THERAPY STRONG HEAD DERMO FORTIFYING SHAMPOO Phase Ingredients


INCI A Water Dem. Jaguar C 162 SGI


L(+) Lactic Acid 90% D-Biotin


B C Activsoft S


1,3 Propanediol ISELUX Ultra Mild Amonyl 675 SB


Proteol OAT PF


D Alpaflor Edelweiss CB Purox S


E


Potassium Sorbate Tego Solve 61 MB life’sGLA ‘10’ n-6 Oil


F Nansa LSS 38/AV Aqua


Hydroxypropyl Guar Hydroxypropyltrimonium Chloride Lactic Acid, Aqua Biotin


Cyamopsis Tetragonoloba Gum 1,3 Propanediol


Cocamidopropyl Hydroxysultaine Sodium Lauroyl Oat Amino Acids


Leontopodium Alpinum Flower/Leaf Extract, Glycerin, Aqua, Citric Acid


Sodium Benzoate Potassium Sorbate


Polyglyceryl-6 Caprylate, Polyglyceryl-6 Ricinoleate, Polyglyceryl-4 Caprate, Polyglyceryl-3 Cocoate, Aqua


Head Therapy Strengthening P01C303 Parfum, Limonene, Linalool


w/w (%) 56.39


0.20 0.30 0.02 0.10 1.50


Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Lauryl Glucoside, Coco-Glucoside 10.00


8.00 2.00


3.00 0.40


0.20 3.00


Oenothera Biennis Seed Extract, Ascorbyl Palmitate, Tocopherol 0.10 0.80 14.00


Sodium C14-16 Olefin Sulfonate


TABLE 5: HEAD THERAPY STRONG HEAD SCALP REVITALIZING SERUM Phase Ingredients


INCI


A Water Dem. D-Biotin


B C


HYA-ACTT XS Siligel


1,3 Propanediol


Bio-Ethanol (ETA bis 99.9%)


D Miglyol 829 ECO life’sGLA ‘10’ n-6 Oil E Alpaflor Edelweiss CB


Cosphaderm Hexiol Natural


Aqua Biotin


Hydrolyzed Hyaluronic Acid


Xanthan Gum, Sclerotium Gum, Lecithin, Pullulan 1,3 Propanediol


Alcohol Caprylic/Capric/Succinic Triglyceride


Head Therapy Strengthening P01C303 Parfum, Benzyl Salicylate, Citral, Geraniol, Limonene, Linalool


Leontopodium Alpinum Flower/Leaf Extract, Glycerin, Aqua, Citric Acid


1,2-Hexanediol


References 1. Euromonitor. Hair Care Market Report. 2023 2. Mintel. Global New Products Database. 2023 3. L’Oreal. Shampoo for Anti-discomfort. www. lorealprofessionnel.co.uk/all-products/ hair-care/scalp-advanced-anti-discomfort- dermo-regulator-shampoo


4. DSM-Firmenich. Global Online Survey. Haircare Rebound. 2021


5. Lindström M. Brand sense: build powerful brands through touch, taste, smell, sight, and sound. Strategic Direction. 2025; 22(2), p256


6. DSM-Firmenich. Global Online Survey. Global Barometer. China, Japan, US, Brazil, France, Germany, India, Philippines, Indonesia, South Africa, Saudi Arabia, Mexico, Thailand. 2023 7. Ericksen M. Healing with Aromatherapy.


McGraw-Hill Professional. 2000, p.9


8. Sowndhararajan K, Kim S. Influence of Fragrances on Human Psychophysiological Activity: With Special Reference to Human Electroencephalographic Response. Sci Pharm. 2016; Nov 29;84(4):724-751


9. NurzyÅ„ska-Wierdak R, Pietrasik D, Walasek- Janusz M. Essential Oils in the Treatment of Various Types of Acne—A Review. Plants. 2023; 12, 90


10. Hudz N, Kobylinska L, Pokajewicz K, Sedláčková VH, Fedin R, Voloshyn M, Myskiv I, Brindza J, Wieczorek PP, Lipok J. Mentha piperita: Essential Oil and Extracts, Their Biological Activities, and Perspectives on the Development of New Medicinal and Cosmetic Products. Molecules. 2023F 28(21): 7444


September 2024 PERSONAL CARE


w/w (%) 69.13


0.02 0.15 1.40


5.00 12.00 7.50


Oenothera Biennis Seed Extract, Ascorbyl Palmitate, Tocopherol 0.50 1.00


3.00 0.30


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