INSIGHT ICE SHOW PREVIEW
Crossing Everi Digital
Jordan Brent, Everi Vice President, Digital Commercialization, explains why the UK is the right market for Everi Digital to begin its European journey.
What new features and innovations will Everi Digital be presenting at ICE London?
After almost 18 months of internal development and design work, we are very excited to showcase our very first perceived skill game Stellar Bounties. Stellar Bounties allows a player to take control of one of three different interstellar spaceships while battling a swarm of attackers – or if the player is really lucky, a larger space boss.
Te player’s actions give the impression that they have control over the outcome based on their shooting abilities. With the engine that powers Stellar Bounties now complete, development-wise, a new generation of perceived skill games are in the future for Everi Digital.
Everi is on track to enter the UK mobile market in early 2024. What opportunities does the UK market present for Everi Digital?
Te UK market is a new and exciting opportunity for Everi Digital. We have spent the
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last year preparing for an entry outside of North America and believe that the UK is the right market for us to begin our European journey. Tis will be a launching point for European operators to see the value and breadth of the Everi Digital portfolio as we plan to expand into additional European markets in the second half of 2024 and into 2025. Any time you enter a new market, there will be challenges.
Tis market is more mature than the US and Canadian markets that we operate in today, which gives the Everi Digital team the opportunity to really showcase the innovation that takes place with our digital born games. It also represents an opportunity to provide some of our award-winning, land-based content for this new market.
What other new international markets are on Everi Digital's radar?
Everi will likely launch in several new European markets in 2023, with the Italian market the most likely next to launch after the UK. We are performing the due-diligence necessary to
Atlantic
Jordan Brent Vice President, Digital Commercialization Everi
The UK market is a new and exciting opportunity for Everi Digital. We have spent the last year preparing for an entry outside of North America and believe that the UK is the right market for us to begin our
European journey. This will be a launching point for European operators to see the value and breadth of the Everi Digital
portfolio as we plan to expand into additional European
markets in the second half of 2024 and into 2025. Any time you enter a new market, there will be challenges.
successfully launch in these additional European markets so that we can enter these effectively with a plan for success – that is why we’re doing this market-by-market expansion, as opposed to attempting to launch in all markets at once.
We also have our eyes on a few South American markets, as well as evaluating a few African markets. Te UK is the next important step on our journey to expansion and we couldn’t be more excited to share our content with a larger audience.
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