Pulse
Sports betting & iGaming SOFT2BET
Because there's additional competition, customers are taking advantage of the situation creating a massive bonus culture. Last year at the Super Bowl you could get $3,000 from DraftKings if you played the bonus game right. What inevitably happens, and is now happening, is that operationally and technically you make improvements to drive the businesses towards a more ROI-driven culture.
Let's say that you're FanDuel, DraftKings, MGM or Caesars and you are investing X number of millions monthly, you're getting zero ROI, customers have accounts with all four of you and they play you against each other. Te question for me is how you maintain or grow your share of the market whilst spending less or the same to get more from the customers you're bringing to the table.
Tis is where solutions like MEGA come into play and this is what I think the second phase within the States will be. It will be one where organisations approach the market entirely differently. We've seen the movement within sweepstakes and social casino. Some people might argue that's a second phase from a compliance perspective, but if we put that to the side, then this second phase is going to be solely built on technology.
If you look at those four players, there's nothing massively unique about their offering. Tere's nothing that others don't have. Tey all have the same features. Tey may have a different brand, a different colour, but ultimately, it's the same. What will determine the next four or five years, along with an increase in casino states hopefully, is how your product is differentiated against the competition.
For me, a big factor in this will be gamification, but it could be a myriad of things from how you're interacting from an AI perspective through to profile building. In answer to your original question, did we go in at the right time? I think we absolutely are going in at the right time because our technology allows operators to differentiate from the competition.
Tat's what our USP will be, and I think it allows not only just big players but new players coming into the market to differentiate. I think that's key and is exactly what will happen over the next two to five years.
At ICE, Soft2Bet will unveil its Motivational Engineering Gaming Application (MEGA). In what ways does this platform enhance the gaming experience, ultimately driving greater player engagement and revenue for partners?
MEGA is a single API into our gamification P206 WIRE / PULSE / INSIGHT / REPORTS
We believe that we're not competing with other sportsbook and casinos for screen time, but TikTok, Facebook and Instagram. It's a battle for screen time, not necessarily a battle for gambling dollars. These are our off-the-shelf
products that you can utilise, but what we're finding is that each of our customers are very keen to also build their own bespoke solution.
solutions. It's motivational engineering, which is essentially a method of building to motivate the customer, and the gamification component is what we are motivating the customer with. If you go onto any of our sites, you'll be able to see a lot of our solutions in action. We have a myriad because we build different gamification for different audiences.
So, if you go to Betinia, you'll see a stadium builder for the sports betting audience whilst on the casino side there is a city builder. Essentially these games are journeys for the customer, and they get rewards along that journey. Te magnitude of the increase in the data is staggering.
For example, screen time is increased by up to four times. We believe that we're not competing with other sportsbook and casinos for screen time, but TikTok, Facebook and Instagram. It's a battle for screen time, not necessarily a battle for gambling dollars. Tese are our off-the- shelf products that you can utilise, but what we're finding is that each of our customers are very keen to also build their own bespoke solution.
It's not just a case of buying something off the shelf. It's about bringing something unique to your audience that will resonate with them and your brand. You can get all this through a single API so it's not a complex build or one that will take a massive amount of time to deliver. Yes, we'll need to create the design and everything that comes with it and build that into your solution. It's a game changer.
How do the gamification elements work across casino and sportsbook domains? Could you talk us through some examples of how the technology works in action across both verticals?
It's not just a case of buying something off the shelf. It's about bringing something unique to your audience that will resonate with them and your brand. You can get all this through a single API so it's not a complex build or one that
will take a massive amount of time to deliver. Yes, we'll need to create the design and everything that comes with it and build that into your solution. It's a game changer.
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