Pulse
Sports Betting VERMANTIA
Regarding the brand-new approach to media rights and broadcasting, the collaboration between Vermantia and ARC enables an end-to-end offering. Tis means that the entire chain, from the racecourses to the betting shops, is created and managed by the same group in a seamless and efficient way that gives a frictionless service for the operators and a spectacular viewing experience to the end users. Tis unified approach ensures a focus on delivering the highest quality and exceptional customer experience throughout the entire process.
How has Vermantia's Horse Racing Tote Channel, launched ahead of last year's ICE London, performed since launch? Has it lived up to expectations, and how has Vermantia improved and iterated upon the channel since launch?
Te Horse Racing Tote Channel launched with Vermantia’s Automated Production is an advanced service that drives all complex actions and rules in a fully automated way. Being the first of its kind, it powers and produces the GBI channel.
Te system blends rich racing and live tote betting information, displayed in custom-designed graphics, with an official live racing commentator and in-studio presenter for tips and analysis, creating the optimum experience for the viewers. Not only it has lived up to expectations but has grown significantly, making it one of our flagship products for 2024.
Te “ARC Media International” (AMI) service, our Horse Racing tote betting channel, thanks to the RMG partnership has now been evolved into GBI channel. Tis includes a rich daily schedule of premium horse races, both flat and National Hunt, broadcast live from all UK and Irish racecourses. In total, the schedule comprises of more than 1850 fixtures across the year, from racecourses as Ascot, Epsom Downs, Cheltenham, Newcastle, Aintree, Curragh and Doncaster.
What will Vermantia be exhibiting at ICE?
Tis is the first year Vermantia will be exhibiting at ICE since COVID, and we have a lot to say. Besides catching up with clients and peers we will showcase our updated and new services. Delivering a digitised betting experience, especially when it comes to mobile in-store, is a great way of targeting customers both old and new. From bespoke betting channels bundled with action-packed live racing content or any other
content operator wish to the next generation of distribution technology, whether that be streaming or broadcasting, operators will be able to attract a far broader range of customers to their shops than ever before.
What product plans are in the works for 2024?
Besides our never ending strive for perfecting our current products, we are launching Vision 3.0 our Content Management Solution officially in 2024. It is far more than a standard CMS, as Vision 3.0 includes all our technological expertise in one package. It consists of developing a custom widget, including content positioning of each screen area (provided dynamic HTML, video streaming, odds, news etc.); dynamic feed based on API /XML /HTML, to display the odds for currently displayed match; local administration to select the matches to promote.
It supports the Digital Signage customised software for User /Permissions, Screen Templates Designer, Media Manager, Content Scheduling, Rich Media playback, Hardware & Software Monitoring, Remote management, Local management Interface, Live Widget to manage dynamic content locally, RF Matrix Widget to manage the satellite head-end device locally etc. Combining our knowledge of multiple retail operator technologies into a pioneer solution giving complete control over shop display. Tis product is already up and running as part of Eurobet’s fleet of retail shops, but more on that soon...
How is Vermantia exploring the untapped potential of emerging markets such as Latin America and Africa, as well as consolidating in Central and Southern Europe?
When it comes to expansion, we are going to emerge very strongly in Central and South Europe. Tere is a lot of action going on with operators in these markets, including our home market Greece, where we are looking to leverage our market- leading position. Within the next year you can expect to see a lot coming from emerging LatAm markets as well as from the UK.
We are always looking into expanding our markets whether is making our existing presence stronger or entering dynamically a new market, with our product portfolio stronger than ever this gives us the confidence to reach high and achieve our market goals.
The “AMI service, our Horse Racing tote betting channel, thanks to the RMG partnership has now been evolved into GBI channel. This includes a rich daily schedule of premium horse races, both flat and National Hunt, broadcast live from all UK and Irish racecourses. In
total, the schedule comprises of more than 1850 fixtures across the year, from racecourses as Ascot, Epsom Downs, Cheltenham, Newcastle, Aintree, Curragh and Doncaster.
P166 WIRE / PULSE / INSIGHT / REPORTS
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