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Sport Generate: our esports offer will be industry defining


Simon Westbury, CEO of Sport Generate, candidly discusses a plethora of topics including what 2024 has in store for the company, the importance of trust in delegation, and the lasting influence of the late Peter Nolan.


Simon Westbury CEO Sport Generate


You've recently posted on LinkedIn about the importance of trust and delegation in being a leader. Could you elaborate on these comments?


Originally, they came from a panel that I did at SBC Summit Barcelona with industry leaders that I was fortunate enough to moderate. I've always believed in empowering, trusting, and empowering my team to make mistakes, albeit never make catastrophic mistakes! Tis was the mode of thinking that I posited to the other leaders on the panel and the responses I received were interesting. Whereas I always give complicit, full trust in my team, other leaders believe trust must be earned first.


My view is that I'll always continue to trust because when you hire someone you believe in them, but other industry colleagues were a little bit more reticent on the idea of giving trust from day one. Te biggest empowerment you can give is trust. It gives people belief and within that trust they have my full support. I make mistakes daily, no one's perfect and even if you do manage to achieve perfection, maintaining perfection is impossible - which is another thing I've learnt over my career.


Have you learnt more throughout your career from the bad bosses you've had than the good?


I've been very fortunate with my bosses. In my wedding speech I spoke of how Mr. Vardanyan, Digitain Founder & CEO, is one of my mentors in the industry. Peter Nolan is another. It's not always been bosses I've learned from. Roger Withers is a very good friend of mine. He took Playtech from a private listed company to one worth billions. I've been fortunate enough to have people like that in my career. iGaming is now 30 years old, which means I've been involved in over half of the history of online gaming. Tey've all taught me different things across the many challenges I've faced across my career.


People call me cynical, but I'd argue I'm just profoundly honest. Every year there's a new


I've always believed in empowering, trusting, and empowering my team to make mistakes, albeit never make catastrophic mistakes! This was the mode of thinking that I posited to the other leaders on the panel and the responses I received were interesting. Whereas I always give complicit, full trust in my team, other leaders believe trust must be earned first.


NEWSWIRE / INTERACTIVE / MARKET DATA P187


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