Vermantia: Vision 3.0
Ahead of exhibiting at ICE for the first time post- pandemic, G3 sits down with George Fotopoulos, CEO at Vermantia. George explains why delivering a digitised betting experience is a successful means of targeting customers both old and new and details the supplier's new Content Management Solution, Vision 3.0.
How do you reflect on 2023? Did Vermantia achieve its goals for the year?
2023 was busy. With our strategic partnerships taking the lead, all in the process of perfecting our services and reaching as many end customers as possible while maintaining our position as a key player in content distribution technologies for the retail gaming industry.
Starting with the release of a new Horse Racing Tote channel with ARC early in 2023, the relaunching of our products in the Bulgarian retail market, partnering with Alternar, a global sportsbook leader in creating a one-of-a-kind online racing experience. To teaming up with Edgio in delivering custom built live streaming events across EMEA.
I was very pleased to see all our hard work be translated into three back-to-back awards this year by EGR, SBC and EGR Italy. Tis comes to show that by maintaining the high level of our services and always looking into expanding our know-how gets recognized and awarded. Tus starting 2024 we are holding our standards high, looking into expanding our portfolio and engaging new customers with our services.
In January, Arena Racing Company and Racecourse Media Group commenced a partnership for British and Irish racecourse content to be promoted and commercialised in a range of international tote (pari-mutuel) markets as a single service. As ARC's production business, what is Vermantia's role in servicing this agreement?
Trough the full merger with ARC, there are numerous product synergies between the two
racecourses will be promoted and commercialised in a range of international tote markets as a single service and fixed-odds for the British racecourses only. Te new tote service will come under the banner of GBI Racing (Great British & Irish racing).
George Fotopoulos CEO Vermantia
companies as we are moving forward, with plans to form a powerful business that unlocks multiple new projects and a brand-new approach to media rights and broadcasting as well as expand in the UK.
One of them is the RMG partnership. Vermantia’s retail solutions respond perfectly to this; blending the latest in technology to increase engagement, and customer experience with cost and operational efficiencies. As of January 2024, all of RMG’s content is now incorporated into ARC/ Vermantia channels. Vermantia is fully equipped to support and provide broadcast services for both tote and fixed odds channels creating an international platform to distribute and promote racing globally.
What are the ramifications of the agreement for aligning the rights of RMG and ARC, and for marketing and promoting British and Irish racing to international audiences?
Tis groundbreaking five-year partnership means that content from British and Irish
We have been creating diversified content for over a decade, enabling us to perfect the skill and deliver channels that stand out not only for their product but for their appearance as well. Thanks to our technology, we can ensure that operators can
create the right product mix on a per-shop level, being ready for their customers’ expectations.
Te aligning of the rights of RMG (34 British racecourse shareholders, including Jockey Club racecourses, and York and Goodwood) and ARC (16 British racecourses), plus other independent racecourses, such as Ascot, Chester and Newbury will create new efficiencies and synergies, which will maximise returns to the sport.
It also enables British and Irish racing to be effectively marketed and promoted to international audiences. British racing, and Irish racing via the tote service, will be sold and promoted as one package. Tis drives further value for the racecourses and provides a better product for customers globally.
Is this agreement symptomatic of how Arena Racing Company has utilised Vermantia's technology and expertise to unlock new projects since the acquisition? More specifically with regard to a new approach to media rights and broadcasting?
We have been creating diversified content for over a decade, enabling us to perfect the skill and deliver channels that stand out not only for their product but for their appearance as well. Tanks to our technology, we can ensure that operators can create the right product mix on a per-shop level, being ready for their customers’ expectations and adapting rapidly to any changes. Focused on the needs of operators in retail for digitalisation and personalisation in a fast, efficient, and simple way.
Te acquisition has allowed for even closer integration of Vermantia’s cutting-edge distribution technology with ARC’s content distribution objectives. Fully joining forces with ARC is a recognition of the power of Vermantia’s solutions and its commitment to delivering advanced technologies to the entire gaming industry.
NEWSWIRE / INTERACTIVE / MARKET DATA P165
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