Pulse
Online Slots GAMING CORPS.
Alex Lorimer, Gaming Corps’ Chief Operating Officer,
discusses the growth of newer online casino products such as crash and mine games, and what will be required to make headway in this increasingly competitive area of the market.
traditional casino share
Te iGaming industry has reached a point where the market is so competitive that it is difficult for any new supplier to make an impact. Every time you blink, another studio pops up on one of the RGS solutions and the level of saturation increases beyond what is already a level far too high for most new studios to make waves.
With this in mind, we have altered our focus in recent times towards products like crash and mine games. Getting a foot in the door is the hardest part and for us, the motto has always been ‘variety is the spice of life’.
It was clear to us there was a saturation of slot content in the market and a lack of sustainability in traditional slots. Don’t get me wrong, if you have the customers, games and the brand identity, slots are a no brainer, but we had to find a point of differentiation as yet another supplier in what becomes a bigger pool of suppliers every day.
We have slowly seen the arcade sections becoming saturated too, so to make sure we future-proofed ourselves from becoming lost among the crowd, we built our products with a key focus on customer branding and localisation.
CHANGING ATTITUDES
I’ve certainly seen a large shift in viewpoints from two years ago when we released our first products like these, even though at that time a lot of operators said they didn’t need them. Now, the consensus is these games are an essential part of portfolios, and if you haven’t been pushing them, you’re probably already late to the party.
Alex Lorimer Chief Operating Officer Gaming Corps
For the most part, it is a younger demographic that tend to play these games and they are popular in markets where gambling wasn’t previously so prevalent or accessible. Te advances in wireless mobile connections have really opened up the market to a vast number of people who were not previously able to engage.
It’s not just the younger generation playing these games though; many of these games bring a sense of nostalgia with them that appeals to an older generation and the average bet values for these games in a lot of markets are generally far higher than they are with traditional games.
STARTING FROM SCRATCH
To a large extent, we had an opportunity to start from scratch with the technology. I hear from so many of the bigger, older companies about how painful it can be when their systems are so outdated, but it’s too big to just start again, so the solution is to just keep tagging on fixes.
Our focus however, has been to create smart engines for each of our products where once they exist, minimal work is required to then create an alternative game within that product line. Te desire is to continue to grow the team and our output, but compared to two years ago, we’ve almost reduced the resources required by 50 per cent per game, so this is something that can improve over time.
EXPERIENCE IS KEY
Going forward, I would say the focus will be on how to create that x-factor product, and also how to offer first-to-market experiences to players. It’s about consistency, being in front of the player and making sure that when they do eventually try a game, the experience is captivating enough that they will come back for all future releases.
Our focus has been to create smart engines for each of our
products where once they exist, minimal work is required to then create an alternative game within that product line. The desire is to continue to grow the team and our output, but compared to two years ago, we’ve almost reduced the resources required by 50 per cent per game, so this is something that can improve over time.
P200 WIRE / PULSE / INSIGHT / REPORTS the battle for non- Gaming Corps:
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