Tis is how you build a player base before increasing your traditional content like slots. Once we have the player base, I believe we will increase the frequency there as most others do, but it is key to do this at a pace that will never sacrifice quality. I hear a lot of feedback from operators and players that certain studios have ramped up too fast and subsequently their games have lost quality and damaged their reputations, so it’s a fine line.


TAKING MARKET SHARE


Each time I go to a trade show now, I see 10 more studios that have built a crash or mines product. Tey are relatively easy to build, and you can keep your costs low and ride the wave with just a couple of games. However, given how far ahead the biggest players in the market are, I struggle to see how companies will take enough market share with this mindset. Tey will have to do something very different and really find the angle that entices players to their game.


Tere is no doubt you have to think outside the box now. Te market is too saturated already; especially with crash games. You can’t push your community to 20 different games or the herd loses its strength. I believe non-traditional games will continue to take more market share in the coming years, but if you want to be at the forefront of that, you need to be coming up with something original and the idea has to be driven by data and a feedback loop from people playing the games. I also believe the multiplayer element will continue to grow and people need to be ambitious with how they tap into that.


If I was to advise any supplier entering the non- traditional online casino games market, I would say make sure you build on the best possible foundations. Automation, scalability and modularisation are my key words of 2023. We are still a very young company, but we’ve achieved a lot in a short space of time thanks to a lot of hard work by some incredibly talented people, and that is something that would be integral for any new supplier coming into the market at any time.


WIRE / PULSE / INSIGHT / REPORTS P201


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