Pulse STRIVE GAMING
Strive Gaming: We’ll stick to North America, thanks
As Strive Gaming's North American centric platform goes from strength to strength, Chief Executive Max Meltzer discusses the evolution of the market, technology, and product.
Founded nearly three years ago, Strive Gaming's platform and business model has been built specifically for the North American market. Could you begin by talking us through the journey the company has been on?
Te total focus of the organisation has and continues to be becoming the leading Player Account Management System in North America. I think our complete focus in that territory and what's required of a modern platform post-PASPA has enabled us to secure many good customers over the last few years. In the last couple of weeks, we announced our deal with Four Winds Casino which gives us an opportunity to enhance our offering in Michigan and likewise an agreement with PointsBet to enhance their offering in Ontario.
We've really established ourselves and if you're looking for a B2B platform in North America, you're certainly going to be considering Strive. Our aim is to be the number one provider and be excellent at what we do. It's been quite a journey and one that's been very enjoyable so far.
How has the space Strive occupies as a supplier in the North American market evolved - and how is it continuing to evolve - as more states and jurisdictions regulate online betting?
When we started there was more activity around sports betting regulation and there was a prevalent rollout of regulations following the repeal of PASPA. As more casino states have launched and operators matured, so too has their understanding of what they require or need from a PAM. We have seen a definite divergence from when we originally set up where everyone was looking to vertically integrate. When we were establishing Strive there were acquisitions taking place such as DraftKings' of SB Tech. Operators were
Max Meltzer Chief Executive Strive Gaming
acquiring source codes and trying to take things in-house.
Over the last 12 months there has been pressure on B2C operators to reflect on their bottom line more than just the acquisition of players but retention. People are starting to realise they maybe don't have the cash or the liquidity or debt availability to go and acquire everything so let's use the experts and outsource in an area that is very complex. Te PAM is a very specialised space. It takes many years to develop if you're going to do it yourselves. As a result of that focus on the bottom line, more people have looked to outsource and then product becomes key.
Having such a strong product has meant that people start to look more closely and even compared to stuff they might have in-house, people are knocking on our door to try and work with us. We're benefiting from people outsourcing a lot more, looking at specialised expertise and recognising how important PAM is. Five years ago, it was perhaps not understood by everyone just how complex and imperative having a good PAM is.
What advantages does being strictly North America-only have? Is it Strive's biggest USP
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