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Pulse


Game Development GALAXSYS


Galaxsys: slice of cake, anyone? What products will Galaxsys show at ICE?


All visitors can visit our stand N6-110. We released more than 15 games in the last year, which included the massive success of Ninja Crash. Additionally, we have some new games that will be showcased during the event: Tower Rush, LottoBoom, Hot Gear, Limbo Crash, Dr. Shocker, and Cosmo Saga.


Galaxsys offers a variety of games collection of instant games, including mines, crashes, and games of skill. In-house promotions, seamless integration tools, game customization that is flexible as well as branded games and the capability to accept more than 170 currencies. Our team of experts will be available at our stand, showcasing dynamic demonstrations and ready to delve into the specifics to present our award-winning games.


What are the standout performers in Galaxsys' portfolio across all markets, and how does the popularity of these titles vary from market to market?


Ninja Crash has been one of our most successful titles in the portfolio. It has been popular on social media channels, due to its engaging game theme of slicing a cake to win prizes. Social media has certainly helped alleviate and amplify its global popularity, which has resulted in several operator partners’ requesting the game in their lobby for South America, Europe and further afield.


In general, as most of our game titles/themes feature simpler game UI/UX and offer a streamlined experience, they remain popular across various geographic and demographic segments. Tis simplicity makes them well- received by people from various regions and age groups.


Following the standout success of Ninja Crash, a game that sees players slice cake to win prizes, CEO Hayk Sargsyan believes the developer’s streamlined experiences will remain popular


across geographies and demographics with the power of social media.


to Europe and North America, for example, but there certainly is a noticeable rise that we see and expect will continue. Also, there is variation in internet and mobile internet access, and some devices may require significant bandwidth.


Hayk Sargsyan CEO Galaxsys


Are sequels to high performing titles an avenue of interest for Galaxsys?


Game franchises need careful consideration, as well there is an obvious fan-base for the original, but reboots and sequels sometimes don’t appeal to the loyal players. It is something we are reviewing, but our pipeline is focused on new game experiences at this present time.


Why are markets such as Africa and Latin America more open to non-traditional content?


Both markets aren’t yet mature in comparison


Ninja Crash has been one of our most successful titles. It has been popular on social media channels, due to its engaging game theme of slicing a cake to win prizes. Social media has certainly helped alleviate and amplify its global popularity, which has resulted in several operator partners’ requesting the game in their lobby for South America, Europe and further afield.


P182 WIRE / PULSE / INSIGHT / REPORTS


Simpler game mechanics, with streamlined game UI’s can therefore gain more adoption, on low latency or less bandwidth enabled mobile devices. Additionally, as mentioned before, our games, have universal appeal, across different cultures and groups.


Crash games, instants and turbos create more GGR than slots, but the latter are more prominently promoted on operator sites. What more can operators be doing to increase the adoption of non-traditional casino content in their lobbies?


We are generally seeing the creation of game categories for crash and turbo games, as they offer a quicker experience, especially when player session times are at a premium. Operators need to consider, that available time to launch a game, is also a potential reason for rejection.


Players don’t wish to hang around, load the game, understand the rules, they just want to start playing as quickly as possible. So, this will result in a realignment of how casino content, above and below the fold in the lobby is ultimately categorised and marketed to end players.


On the flip side, what more can developers of non-traditional content be doing to raise awareness of its benefits?


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