Duncan Faithfull Chief Commercial Officer Quixant
Quixant has a headliner this year at ICE. You're about to launch your new Intel- based IQ 2. What's special and why are visitors going to be excited to get their hands on the new platform?
Quxiant offers three distinct product families; the high-end Intel-based QMAX range launched at ICE 2023; at G2E 2023, we launched the mid-range IQON; and now the IQ 2 is launching at ICE London to fully complete and complement the IQ family set.
At ICE London visitors will experience the full suite of products from Quixant which are available with both AMD and Intel options. We are proud of our relationship
ICE is an opportunity for our
customers to explore the range and talk to us about what they're trying to achieve. The launch of IQ 2 gives us the opportunity to offer an Intel
platform at whatever price point and power level the client needs. It's also the first time
since the pandemic that we will have our full product family set and ready to go.
built with Intel. It has been a year of hard work integrating Intel products onto our platforms, but this means we are now leveraging the 12th generation Alder Lake processors, which is exciting because it delivers great power, performance and functionality, at an accessible price point.
Te driving principle behind the Quixant product family is making sure that whatever your requirements cost wise, we will always deliver the ultimate power, the ultimate performance, and the ultimate ability to show your games in the best light possible. ICE London is an opportunity for our customers to explore
the range and talk to us about what they are trying to achieve with their games in 2024. Te launch of IQ 2 gives us the opportunity to offer an Intel platform at whatever price point and power level the client needs. It will be the first time in three years since the pandemic that Quixant has a complete product family set ready to go, with a range of options and solutions.
Duncan, you recently commented: “Our customers focus needs to be on developing the customer experience, not on the hardware platforms to bring the products to life.” Could you expand on what you meant by that?
We spend a lot of time talking to our customers, as all good suppliers should, trying to understand what it is they are trying to achieve. What is common is that the key differentiator for all of our customers is being able to display their content in the most vivid way possible, while also allowing them to be as creative as they can be. Simply put, they want to create the most entertaining and immersive games that they can. And we believe our role is to be that enabler.
What differentiates our clients in the marketplace is not their ability to design the PC. Tat's not going to help them be more successful. What will help them is outsourcing to a company whose sole focus is PC design, which allows them to put their focus on creativity, because content is always king in the gaming world.
It is especially true right now, when there is such a crowded marketplace, that the small points of difference really matter. How vivid your game looks can be a key differentiator, but that is our role in the process. We say to our customers, you focus your time on creating the best content. E will focus our time on doing what we do really, really well, which is sourcing and manufacturing the best gaming PCs on the market.
Returning to IQ 2, the key thing for a range of markets, is that IQ 2 has the ability to drive the ultimate performance demanded by developers, at a price point that is relevant to today’s world.
What does the overview of the entire AMD/Intel-based range look like? How do you describe that to customers in terms of that broader overlook?
Fundamentally we believe it is about choice. It’s not our role to prescribe to our customers whether they want to choose Intel or AMD – that is their decision. What we believe is important is giving them the choice - not just between two providers of
the graphics functionality, but also different price points. Whatever the price point and whatever the graphics provider, we now have a solution, because at Quixant, all we do is gaming. For so many of our competitors, gaming is one of their verticals that they concentrate upon, whereas all we do is gaming. All of our support, all of our engineering, all of our technical expertise is geared towards making the functionality of our PCs the best they possibly can be for gaming.
And the final thing - the wrapper - is that Quixant's service is geared to the same end. So we have an international support infrastructure across the world that fundamentally serves a single purpose - help our customers deliver the ultimate gaming performance.
Whether you choose a product from Intel or AMD, the Quixant service is the same. Te customer decides the product and price point, but w are here to support that choice.
Quixant recently announced its partnership with Elas, a Bosnia-based business that's been building slot and terminals for decades. What does the deal
What differentiates our clients in the marketplace is not their ability to design the PC. That's
not going to help them be more successful. What will help them is outsourcing to a company whose sole focus is PC design, which allows them to put their focus on creativity, because content is always king in gaming.
bring to Quixant's cabinet offering and will we see the fruits of the partnership at ICE?
We have two cabinet ranges: the Qinetic, which is geared for sports betting; and the Quantum, which is a traditional slot machine. Up to this point we have been manufacturing all of our cabinets in North America with a brilliant US partner. However, as we respond to opportunities in Europe and Latin America, particularly where game manufacturers are looking for the ultimate outsourcing solution, Elas provides a premium quality product from a highly experienced manufacturer in
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