Mobile is the preferred channel of play and there is a desire for customisation, storytelling and being immersed in the characters and narrative of the slot game. Tey favour consistent themes and characters and shy away from provocative content.


But operators and studios must avoid “pink- washing” at all costs – this is a savvy, discerning player group that requires respect.


Tis is why smart developers should look to the video game world and take inspiration from the female gamers, streamers and designers who are making their mark on the space. Indeed, video games influence contemporary culture, so there’s a lot that can be learned here.


Silverback Gaming is at the cutting edge of slot development and to do this we always stay up to speed with the latest trends, innovations and changes in player preferences and work hard to reflect this in the titles that leave our production line.


We prioritise experimentation, diversity within the team and customer feedback. By welcoming females to the organisation and allowing them to lead in bringing new ideas to the table, we have successfully developed titles geared towards female players.


Tis in turn is allowing our operator partners to engage this audience group and deliver the entertainment experiences they are seeking through authentic content that has been designed for female players, by female players.


We speak a lot about localisation but ensuring a game portfolio is balanced in terms of the player categories it appeals to is just as important, especially given the rise in number of female players.


Given this rise, we as an industry must do more to research problem gambling specifically with women and to bring tailored approaches and harm prevention processes to the market. Tere is a need for support for women, by women.


Tis requires research and resources to be dedicated to this area. If we as an industry are looking to female players as an area of growth, it’s only right we up our game in terms of the support provided to those few who are at risk of developing a gambling problem.


We speak a lot about localisation but ensuring a game portfolio is balanced in terms of the player categories it appeals to is just as important, especially given the rise in number of female players. Given this rise, we as an industry must do more to research problem gambling specifically with women and to bring tailored approaches and harm prevention processes to the market. There is a need for support for women, by women.


WIRE / PULSE / INSIGHT / REPORTS P147


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