Brooks Pierce President and CEO Inspired
"Inspired’s Interactive business is thriving because of our team’s creativity and
dedication. Our content offers players exciting, engaging experiences. We provide games to customers around the world with content tailored to specific markets and
preferences, and our game design teams are always working to develop products that resonate with players using unique game features and mechanics.” Brooks Pierce,
President and CEO
Across more than 30 regulated markets where Inspired operates, volumes of game play and turnover in 2023 surpassed the combined turnover from 2015 to 2019. 2023’s average weekly revenue was 31 times that of 2016 and 8.5 times that of 2019.
Great games are responsible for much of this growth, but so too is Inspired’s dedication to fostering strong relationships with customers. We’ve built strategic and enduring relationships through robust communication that lets us understand each customer’s business needs and empowers us to cater to their specific requirements.
Commitments to research and development, investing in top talent, and continuously pushing the boundaries have produced games like Gold Cash Free Spins and Golden Winner, which led in terms of player engagement, and Big Piggy Bank, originally produced as a US- focused game, which did amazingly well in Europe. An effective omni-channel content strategy that lets us reach players across multiple platforms and deliver a seamless gaming experience also supports our strong performance.
Inspired has become known for creating unique mechanics that resonate with players. Mechanics such as the popular BIG features
Claire Osborne Vice President of Interactive Inspired
“We can credit the success of our interactive business to our relentless focus on innovation and user engagement. Our constant goal is to create exceptional interactive
experiences that captivate and delight our customers and their players. Inspired’s
commitment to delivering seamless and immersive
have quickly become player favourites. Our nimble game development process allows for quick integration of these mechanics, once proven, to into our future product roadmaps.
Our new online product category, Hybrid Dealer, has raised the bar even higher. Hybrid Dealer products offer high-quality casino and gameshow content without the challenges associated with live dealers. Tis innovative product combines computer-generated imagery, green screen technology, and authentic footage of real-life dealers to create an unmatched gaming experience for players.
A unique feature of Hybrid Dealer is its endless branding and customisation possibilities. Every game and experience can be tailored to meet the specific needs and preferences of individual operators and players. Unlike live-dealer products, Hybrid Dealer games do not require studios, and their outcomes are generated by random number generators (RNGs). Tis means that Hybrid Dealer's scheduled action takes place around the clock, with regular changes in hosts to keep players entertained.
Te versatile Hybrid Dealer technology enables Inspired to develop and offer personalised games for clients at a lower cost, offering unparalleled flexibility. Te customised gameshow and table game products immerse players fully in the branded world of the operator, overcoming geographic boundaries and offering branded experiences no matter the players are.
Strong channels of customer and market insight let us capitalise more quickly on what works. Players love Inspired’s seasonal games and our knack for taking a strong theme, harnessing its equity, and creating a family of games under a
interactive solutions has truly set us apart in the market, and we are proud to see the positive impact on our business performance." Claire Osborne,
Vice President of Interactive
beloved brand, like Cops n Robbers and Big Fish Fortune. Not only do we incorporate holiday themes into homegrown, player-favourite brands, but we also apply proven new mechanics and popular features to familiar themes to create new player experiences that can’t fail. We have further broadened our range of interactive games by introducing more slots, table games, scratch tickets, and other exciting options to make our customers’ portfolios more diverse and engaging.
Support for marketing campaigns and promotions is also robust. Our new Marketing operator portal delivers everything our customers need to learn about a game and promote it to their players. Tis further strengthens customers’ sense that Inspired is not just a vendor, but a partner. Inspired has actively pursued supplier licenses in new markets, expanded our customer base, and bolstered game releases each month, building success upon success.
Trough an unwavering commitment to excellence, Inspired continues to achieve remarkable growth and push the boundaries of the interactive business market. We look forward to expanding our reach even further, continuing to deliver exceptional gaming experiences, and fostering enduring partnerships.
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