to evolve, but we've got to ensure we stay on our toes and evolve consistently.
Smaller game developers will be coming with newer brands and potentially innovative ideas. But I challenge the suggestion that because we are a bigger land-based organisation we can't be as agile or as innovative because I think that's all down to who we are and our approach to the industry. Te question for us is about how we take these wonderful brands and great relationships that we have with our customers and transition them into the products of the future because it's a mouthwatering opportunity.
What products is Anaxi exhibiting on the show floor at ICE London?
Of course, we will have the classic titles we’ve discussed on display, but we’ll also be showcasing how we're looking to integrate them with our ecosystem of progressive jackpots such as Cash Express and Jackpot Carnival. On the theme of increasing connectivity between our products to create more player engagement, we'll be showcasing our daily free game around Buffalo.
Given where ICE is held, we’ll lean towards UK brands in terms of content, so we have, as well as the Aristocrat portfolio of content, some of the historical Roxor brands, which are interesting to the UK market, the likes of Double Bubble and Secrets of the Phoenix. Tose are games that have existed for some time, have a great customer following and have grown up as a part of Gamesys over the years.
Finally, in December Anaxi announced the launch of its Mobile on-Premise solution for tribal gaming operators whereby casino guests on trust land have the ability to connect to Aristocrat's Class-II gaming content via their mobile devices. What potential is there for this technology to open a whole new frontier of interactive gaming with data passing back and forth between land-based and online versions of games?
Te use of data and interactive products and solutions within casinos is a real opportunity. We already see it through some of the products that we have in the market, but our Mobile on- Premise solution is a step forward whereby you have an actual gaming experience taking place through a mobile device. It’s currently live with Chickasaw Nation and exists within a geofenced location, which is set up specifically around the perimeter of that casino so players can play within the geofencing. We think it's a significant step forward for us, the Nation, and their customers.
So far, we’re seeing some good player and customer feedback. Te focus is on Class-II games that exist within that Mobile on-Premise application. It represents a valuable opportunity for our customers to build close relationships with their players and for Anaxi to learn more about the relationship between our tribal customers and their customers, and subsequently build products that entertain their players. In an evolving regulatory landscape, we'll see where that takes us, but we think it’s an interesting product.
WIRE / PULSE / INSIGHT / REPORTS P199
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