Coming off the 40 per cent year-on-year growth, we're excited to do even more. Our partnerships are very focused on the
most premium, profitable esports content, which is Counter- Strike 2 and Dota 2. Having more of this content on our network makes us more attractive to our customers.
It's incredibly important for both us and our partners. EFG and BLAST Premier cover a significant chunk of premium Counter-Strike 2 and Dota 2 tournaments, so these partnerships really strengthen our leading position in esports data and put us at the centre of the esports data ecosystem. For our partners, our role is to help them distribute and ultimately monetise the vast amounts of data that you see generated from these types of events. What we bring to the table for the partners is incremental long-term revenue, as well as helping to drive more of the market, particularly betting operators, to using official data.
Are there many more data partnerships to be had, or has Bayes Esports got most of the official data market covered?
We see some exciting growth opportunities to build on our content calendar. Our goal this year is to be really focused and deliberate about how we actually do more with Counter-Strike 2 and Dota 2, knowing what viewership they have and how profitable they are for our customers. Tere are other tournament organisers across both higher tier tournaments and lower tier tournaments who we are actively in negotiations with. We will be announcing some of those shortly.
What more can Bayes Esports, and the wider B2B industry generally, be doing to tackle the grey market?
It's a huge question and one we don't take lightly. For many years, Bayes Esports has been at the forefront of advocating for the use of official live data in esports and what that means for long-term sustainability and integrity of the industry.
As the market evolves and continues to mature, we're seeing more customers understand the value of official data. Last year, we secured some significant B2C deals with sportsbooks that moved those companies across to official data. But, there is still a big opportunity for us to do more in tackling the grey market, which includes working with our largest B2B partners as well.
It requires a strong focus from all parts of the value chain and that includes conversations
with the rights holders around things like marketing and branding opportunities with licences to use official team names, logos, and player names.
What's your commercial assessment of where Bayes Esports is at? Where have you identified the scope for growth?
Coming off the 40 per cent year-on-year growth, we're excited to do even more. Our partnerships are very focused on the most premium, profitable esports content, which is Counter-Strike 2 and Dota 2. Having more of this content on our network makes us more attractive to our customers.
Our product development gives us more of an opportunity to go after different types of customers at varying stages of their journey building out a sportsbook. Tis ranges from a customer at the very outset where they're looking for a more turnkey, full-blown solution versus those that are larger and more mature who have been around esports for a long time. Tese customers, for example, are taking our live data and probabilities. We see a lot more we can do in that space.
Furthermore, we're adding additional titles beyond Counter-Strike 2 and Dota 2. And that includes eSports Leagues as well, where we've seen some success unlocking markets in LATAM and African regions with FIFA as more of a lead. We are being very deliberate about having as much of the Counter-Strike 2 and Dota 2 market as we can because we know how important it is to our customers. We'll also continue to focus on other segments such as fantasy, providing data to the organisations that are significant in the North American market.
What new content can we expect from Bayes Esports in 2024? How contrasting is the respective popularity of one game title to the next - is it comparable to sports betting in that it can vary wildly?
Tere are two strands to that - one is around the players and viewership, and the other is betting. At Bayes Esports, we look at all aspects to inform us where we need to be heading, the sorts of content that we need, which markets we need to reach, and what products we need to reach them. Counter-Strike 2 and Dota 2 are
We see some exciting growth opportunities to build on our content calendar. Our goal this year is to be really focused and deliberate about how we actually do more with Counter-Strike 2 and Dota 2, knowing what viewership they have and how profitable they are for our customers.
NEWSWIRE / INTERACTIVE / MARKET DATA P171
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