Quixant's sales team are on the ground in all the major gaming jurisdictions. We've just recruited a team of native
speakers, which I think is really important. Plus, we're also
addressing post-sales service support functions in Latin America. We have a presence in North America, Europe, Asia and Australia.
Europe. Elas has been building cabinets for three decades, which is helping Quixant deliver the ultimate position of quality and features, and they help us in Europe in terms of logistics.
Shipping a large number of cabinets across the world from North America is not the greenest solution from a sustainability perspective. So Elas helps in a number of ways; they are fantastic at manufacturing; they are close to our marketplaces; and regional customers know Elas create and deliver premium quality products at a good price. We are currently working with Elas on behalf of several customers and you will see an example of both our cabinets on the Quixant booth at ICE London.
You talked about IQ 2 being powerful and cost-effective as a platform. What does that mean in terms of global market reach and for adjacent sectors, such as amusements and route markets?
As with all Quixant platforms, IQ 2 comes equipped with embedded software on board that's already approved for customer jurisdictions. Nobody has to worry about that part of the game design process. And for LatAm, it is a really exciting product. We offer the IQ 1, which leverages AMD processors, and are now supplementing the IQ range with the IQ 2, which is a more powerful platform at a more competitive price point. So for those markets where price is really is important, it will play a massive role because, again, it will help the drive the quality of game design within the cost constraints in which they operate.
We are currently talking to a number of customers who operate in LatAm countries, in particular Brazil. We believe the IQ 2 is perfect not just for Brazil, but route markets too in combination with the Quixant range of cabinets, providing a brilliant cost-effective solution for route and amusement markets. One thing to
highlight is that the IQ 2 platforms feature a number of cooling solutions that are very effective for different environmental conditions, making them perfectly suited for Brazil.
When you have a product like the IQ 2, that is applicable to multiple markets and segments, do you create problems that you have to solve in terms of sales, support and servicing?
Quixant's sales team are on the ground in all the major gaming jurisdictions. We have just recruited a team of native speakers, which I think is really important. Plus, we are also addressing post-sales service support functions in Latin America. In addition, Quixant is a truly global company. We have a presence in North America, Europe, Asia, and Australia. We think that it is really important, not just from the point of view of language, but from a speed perspective.
Service is really important. We do not believe that our partners should be sending products back to us if they want to add features or need something to be repaired. We believe this should be done locally with urgency. And that is how we have positioned ourselves. We build all our platforms with the global markets in mind, so that our product portfolio is applicable in whatever jurisdiction it is required in, which means that we have to design our products with a multitude of requirements in mind.
What makes a visit to the Quixant booth at ICE London this year a must-attend event? And what's the secret sauce that you have that differentiates you from the rest?
Te big thing is that IQ 2 completes Quixant's portfolio of Intel solutions. So for the first time ever, visitors to our stand can view the complete range and pick what is best for their product needs. Our purpose is to give people the ultimate choice and help them with their game design process. Tat's what we are all about. Visitors will see the full range of Intel solutions; they will see how we integrate everything into our Qinetic and Quantum cabinets. And I think the most important thing, referencing the 'secret sauce,' is the Quixant service wrapper that fits around everything. We are continuously developing our software suite, packing more features into our orange boxes.
Finally, Duncan, what's on your radar for 2024. What's your general outlook for the year ahead?
From the point of view of availability of components, that has definitely settled
Visitors will see the full range of Intel solutions; they'll see how we integrate everything into our Qinetic and Quantum cabinets. And I think the most important thing, is the Quixant service wrapper that fits around everything. We are continuously developing our software suite, packing more features into our orange boxes.
down. We are starting to see a much improved picture for lead times, which is really important. Our customers do not want to tie up cash having to order stock six months in advance, which is where we found ourselves two or three years ago. So the whole landscape around the supply chain challenges is normalising and we are getting back to pre-pandemic levels. Te product from the Far East is much more reliable. It is much more predictable. And we are pretty much down to pre- pandemic lead times.
In terms of the market, 2023 was an interesting year. I think we all bounced out of 2022 feeling massively positive, but it turned out to be much harder than many anticipated. Our view of 2024, which is one our customers generally share, is that it is starting positive. I think there is a bit of caution going into the first half, but if you look at the number of projects we are working on, which are going live from Q2 onwards, we are really positive about the next 12 months. We are investing in people across the world to provide the local support we talked about earlier.
We have discussed Brazil many times, but there has been a lot of work from a regulatory perspective around sports betting and the lottery in Brazil, which is starting to show signs of activity. In response, Quixant has already developed supply chain routes, ready for when the market kicks into gear. I think the key to winning in Brazil will be first-mover advantage. Quixant invests in managing stock in a really effective way to give our customers an advantage. We are doing the same in Brazil. So as soon as the light turns to green, our customers will be able to access our stock, in-country, as soon as they need it.
We continue to optimise our hardware platforms. Everything we do is in support of our customers. And we are excited to see everyone on stand N2-120 at ICE London 2024.
P60 WIRE / PULSE / INSIGHT / REPORTS
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