protecting their customers in a way that has never been available before.
Going further, the algorithms that power our SaaS neural proposition are also those at the heart of our integrated alpha service – our industry-leading risk-management solution. Existing suppliers are using in-play models that can’t incorporate or react to the pace of data evolution.
While these same models have enabled operators to make great strides in the arena of supplying additional content, the way that they are built means they are not capable of automatically managing risk in real time based on aspects such as book liability, customer skill or the other information neural can deliver.
Our integrated alpha service is designed to overcome these limitations, ensuring all our partners optimise their prices in real-time, based on their risk preferences and the objective analysis of their proprietary data that neural provides.
Te outcome for operators is clear and – in terms of the existing supply chain – unique. Utilising neural can lead to increased margins, higher profits, lower volatility, improved brand differentiation and a sustainable increase in market share, delivered with customer safety at the heart of the equation.