Pulse SYMPLIFY
Symplify: don’t miss what’s staring right at you
Paul Crisp, Chief Marketing Officer at CRM and CRO cloud solutions provider Symplify, explains how the fusion of powerful data segmentation with well-crafted message communication can make a significant impact on the bottom line.
How does Symplify's platform offer customers something truly unique and personalised in a commoditised marketplace?
Tat is a very good question. Tis sounds a little bit corny, but the answer lies within the name, Symplify. Te ethos behind Symplify is to keep things simple. What sets us apart is that we are trusted by the people that work in the CRM team, the foot soldiers if you will, which are really pressurised little glass rooms all operators have. Tey're always the last to know and the first to go in terms of campaign scheduling!
Our platform means they don't have to go home suffering from stress and exhaustion which energises us in terms of motivation to better improve the product. If you want to send an AI segmented based marketing strategy via a multi-channel experience, with our software you won't need any other integrations with a third party. Everything is accessible via two- step security, and you've got it at your fingertips.
Previously, if you wanted to send a push to players prone to churn within the next month that took two scientists and a front-end guy days. With Symplify you can turn that around in minutes and time and effort is expended into the content and what you're sending the client. We find time and again that's the part that gets neglected.
Everyone wants to make their segmenting so complex and precise that they forget that there's William or Paul at the end of it who wants to know what the odds are in the Champions League tonight. We focus on the craftsmanship of actual message communication. It's not something you just hook up to an SMS gateway, email client. It's
Paul Crisp Chief Marketing Officer Symplify
something that you take pride in and is simple to use.
Full automation, predictive modelling, customer journey management and out-of- the-box compliance all under one platform. What have been the challenges of building out this suite of products?
We have a very rich product offering and we're multi vertical. We work with financial services, NGOs, and retail but we often joke internally that iGaming is the one that drives us to constant product refinement, because whatever's big six months ago has changed six months later to something else. I wonder sometimes whether that's a healthy attitude, but the reason it gets driven so hard is because it's all about volume.
Te volumes are just so massive. Transactional volumes, consumer volumes - it pales into insignificance when you look at any other industry. It's easy to go and get a gaming licence or open a casino, but if you miss the details and the things you were doing right, it will go wrong. If you and I were to go and play two games like Blackjack and Gonzo's Quest,
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