INSIGHT ICE SHOW PREVIEW LIGHT & WONDER
At this month’s ICE, what are the must-see table gaming products from L&W?
L&W stands at the forefront of innovation, consistently striving to unveil solutions that enhance our customers' operational efficiency. Our content strategy revolves around harnessing our intellectual property, introducing innovative game variants, closely monitoring industry trends and optimising our financial structures by minimising royalties.
Our product portfolio presented at G2E 2023 underscores our commitment to delivering best-in-class products. With a robust cross- platform functionality, we empower customers by providing essential data for sustainable operations. Te Quartz Hybrid system, a staple in our visual presentation for the past few years, remains a testament to our technological prowess. However, our platform doesn't rest; it continues to evolve with an influx of new content. We prioritise aiding existing customers through backward compatibility, ensuring seamless integration with their current setups.
In response to our cross-platform functionality and collaboration with Authentic Gaming Studios, we recognised the need to expand player options. To foster deeper connections and engagement, we've developed an enhanced user interface, allowing players to seamlessly connect and play not just on one of the eight dedicated tables, but on up to four out of our expansive selection of 20+ tables. Tis flexibility extends to both local and remote tables, providing a dynamic and enriched gaming experience.
L&W’s innovative ETG solution allows tables players to play their games electronically and when tables are closed. Could you explain more?
Te innovative Quartz Hybrid Electronic Table System is a testament to our unique development approach. Tis cutting-edge solution seamlessly connects various types of tables, whether they are live tables situated on the main casino floor, remote tables, podium tables, automated tables, or virtual tables. What sets L&W apart is our distinctive ability to transition table shoes into virtual mode when a dealer is not present, ensuring continuous operation without any downtime. A crucial aspect of our offering is the generation of detailed reports that categorise data based on the table type, providing valuable insights.
L&W stands out as the sole provider in the industry capable of delivering the complete table games experience. From traditional land- based table games to electronic table games, table game progressives, live dealer online tables, and online RNG tables, we offer a comprehensive suite of solutions. Tis unique positioning reinforces our commitment to
Aljoša Krupenko Electronic Table Games and Systems & Director Product Management ETS - EMEA Light & Wonder
In the realm of ETGs, our focus lies on content excellence. We seamlessly integrate both new and legacy intellectual property across platforms, adhering to stringent game development principles. What sets our ETG product apart is our commitment to providing extensive player data, offering operators invaluable insights for their daily operations and strategic decisions.
The challenge of staffing extends beyond European casinos, with certain operators in Asia also grappling with workforce shortages. As highlighted earlier, our
Electronic Table Games (ETGs) offer a strategic solution by seamlessly connecting to traditional tables. This
integration allows for the expansion of table games to accommodate more player positions with a single dealer. Moreover, the inclusion of podium tables and remote tables across multiple sites serves to alleviate the
operational pressures faced by table game operators.
Te synergy between tables and ETG terminals serves as a bridge, extending the table game experience. Leveraging ETG features, operators can tailor their approach, providing top-notch service at tables while dedicating ETG terminals to less experienced players. Tis dual strategy enhances the overall quality of service, ultimately contributing to increased margins for operators. Looking ahead, our next milestone involves linking gameplay and progressive actions seamlessly across ETGs and casino pits, further elevating the gaming experience and operational efficiency.
Staffing remains an issue across European casinos - how can L&W’s ETGs help to ease the pressure on table game staffing levels?
Te challenge of staffing extends beyond European casinos, with certain operators in Asia also grappling with workforce shortages. As highlighted earlier, our Electronic Table Games offer a strategic solution by seamlessly connecting to traditional tables. Tis integration allows for the expansion of table games to accommodate more player positions with a single dealer. Moreover, the inclusion of podium tables and remote tables across multiple sites serves to alleviate the operational pressures faced by table game operators.
While the discussion currently excludes studios, there is an emerging trend indicating that, unfortunately or fortunately, they may evolve into essential table game content providers in the future. Tis potential shift is driven by the ongoing scarcity of dealers, pushing studios to play a pivotal role not only in online gambling but also in sustaining the vitality of table game offerings across various platforms.
providing unparalleled and diverse gaming experiences across all platforms.
It’s been a tough period for table games operators post-Covid - what is L&W doing to help operators increase their margins?
In the face of challenging times, as the world gradually returns to normalcy, L&W remains a steadfast ally for table game operators. Our unwavering support spans utilities, proprietary games, progressives, and electronic table games (ETGs). Despite the upheavals caused by Covid, our shufflers, proprietary games, and progressives have continued to empower operators, enabling them to consistently boost margins.
What are the latest electronic table side bets and progressives from L&W - and what’s new for ICE?
Side bets are indispensable for table game operators, serving as a dual revenue generator and a source of excitement for players. While numerous side bets thrive in card games, our extensive collection caters to this demand. In the European market, Roulette holds sway and can be seen as a game of "side bets." Despite this, historically, only a few side bets on Roulette have achieved success. We believe that the missing element was the potential for higher wins with reasonable bets. Addressing this, our innovative Roulette X introduces a random pay
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