Joshua Morris SVP Product & Technology, iGaming, Anaxi


How significant are the technical challenges of transitioning games from eight feet of screen to a few inches?


It's a challenge and an opportunity, right? It's something that we've taken incredibly seriously - trying to stay as true to some of the original games and brands as we possibly can. And that comes at multiple different levels. Whether that be art and the overall experience from a player perspective - the controls, the UI and UX - but the maths and how we maintain that level of player experience has been super important for us.


Te digital team doesn’t just go off, take the assets, and recreate the game. It’s a collaborative effort between our land and online studios. Something that's fundamental for us moving forward is having that collaboration between teams. If we can have somebody building the iGaming variant of the game working closely with somebody who's been involved in the original brand creation, that allows us to maintain that level of player experience while we're thinking about how we adapt the game for the specific market.


goes mobile


Joshua Morris, SVP Product & Technology, iGaming at Anaxi, discusses the challenges of bringing beloved gaming brands such as Buffalo to the palm of the hand,


constructing a content roadmap into 2025 and the potential for its recently announced “Mobile on-Premise” solution for tribal gaming operators.


Buffalo


In the US, everything must be native app and fully embedded. How is Anaxi limiting the impact of this compression on the customer experience?


It’s interesting because the market in North America is different from markets in Europe. North America is all about native applications and getting content into that environment, whereas UK and Europe is more about the HTML5 than the mobile web versions of the game. It is a constant focus for us to ensure that we can maintain the player experience within the apps and create the best possible experience. It's certainly an area that we will be focusing on growing and enhancing as we move forward bringing more games into the North American market. In 2024 we have the likes of Cat Express, Factory Line and Jackpot Carnival coming to the market which are our first progressive titles


Has there been instances when the online experience has become too divergent from the casino floor and games haven't made the cut?


It’s early days for us at Anaxi, so I suspect that this will become more of a factor as we mature. Much of the content set out in our initial roadmap that we are prioritising today is bringing some of the classic titles that existed on the casino floor into the market and ensuring that we have distribution with all our partners. Tat’s the foundational phase for us, the likes of


WIRE / PULSE / INSIGHT / REPORTS P197


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