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Timberwolves, Buffalo Classic, Buffalo Gold. Because they are classic titles known by customers, loved by players, it's a less of a ‘should we, shouldn't we’ kind of a situation.
Moving forward, particularly as we work closely with the teams at Pixel United in the social area and look at some of the titles they bring into the market, and by the time we've got most of our classic back catalogue into the markets, we'll face questions like that more consistently. How do we understand from the data and make as informed decisions as possible to prioritise the roadmap?
In September, Anaxi brought Buffalo online for the first time ever. Talk us through the process of recreating the excitement of Buffalo in the palm of a hand. What were the unique challenges of transitioning Aristocrat's most successful IP online? How exhaustive was the process to ensure it was perfect at launch?
It was a hugely exciting project for the team that undertook it and, yes, there's a huge amount of heritage around the game, but I think in general there was a lot of excitement from the team that put the game together. It was very early days for Anaxi when that game was being built. On the one hand you want to cultivate that start-up culture and the excitement, but on the other hand it's something very important for a big business with heritage.
Bringing the two together formed quite an exciting combination and I've got to take my hat off to our land-based gaming studios that worked with us closely creating those games. Tat special relationship between studios has been a key driver for the game’s success. As a new division within a business, it also helps us to feel very much connected to the heritage and the history of the game through the people. Tere is a safety in terms of sharing insights, talking through the maths experience, having the team who is essentially accountable for the game that has done so well. All this comes together into what's been a huge success for us.
Te passion from customers was wonderful to see and makes us all very excited about what's to come because we've seen Buffalo Classic come out and hit the market incredibly well. It's been well adopted by our customers, and we feel there is so much more to bring, not just in sequels to Buffalo Gold but also the rich franchise of content around the brand.
We have so many different ideas about how we can expand it as a proposition to players. In the first half of next year, we'll be bringing out a daily free game experience around Buffalo, which is about giving rewards to players. Whilst it is a big responsibility, it's been a fun journey along the way.
What other games has Anaxi brought online from Aristocrat’s Library so far?
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Timber Wolf, Wicked Winnings 2, Wild Americoins, Wild Nuggets, and Wild Samurai to name a few. We are producing a consistent amount of performing titles, but we decided to initially focus on some of the more well- established Aristocrat titles in the first phase of our launch. You’ll soon begin to see the progressive jackpots such as Cash Express, Jackpot Carnival, Foodie, and the Andean from Roxor Gaming’s roster rolling out in 2024. Tere's a lot still to come.
How is future game selection influenced by the performance of live titles? What has the data born out so far?
Buffalo Classic, which is clearly a significant title in the land-based world, has, if you look at the E&K data, been ranked as the number one title in the US. Tat’s a great indicator for us in terms of our customers' appetite to promote the games, the performance that we see from the game, and validations for us in how that's resonated across the market. It gives us a lot of confidence in our strategy about bringing some of our key brands into the market and the roadmap that we have ahead.
Going forwards we can track consistently between our partners internally within the Pixel United business as well as the gaming business. Just on the one hand, it's a bit clearer, the transition between social and iGaming.
So, it’ll likely be a while until the immediate roadmap isn’t set in stone?
Te wonderful thing about the industry we're in is the speed at which data comes back which is fundamental in how we define our roadmap. We are already planning our 2025 roadmap and looking at the data in a lot of detail in terms of which games are resonating, then cross- referencing that with what we know from our land-based partners and what's resonating in social. Tis allows us to build a much clearer picture of what we want to prioritise. But essentially there are multiple different data points that come into that road mapping process.
What advantages do legacy gaming companies have over online-only developers regarding existing IP, math models and capabilities? On the flip side, what advantages do non-legacy companies have to innovate and experiment? What can Anaxi learn from the creativity of online-only developers?
Te profile of land-based casinos is driving a huge opportunity for land-based operators to bring content into the iGaming sector, but I also think that we need to stay on our toes and think about how we evolve our content roadmaps and products in a way that is going to engage and continue to excite players as player habits and trends evolve. Tere will be market specific trends that materialise across the US. Tere's plenty of opportunity for land-based operators
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