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SYNOT Games: diversifying the portfolio
Sitting down with G3 to discuss markets and products, SYNOT Games' Martina Krajci and Filip Hlaváček explain the degree to which evolving local regulations are influencing the content
roadmap, expanding into table games with the pending launch of European Roulette, and tapping into the hold & win craze.
What’s new at ICE?
Martina: At SYNOT Games we are going to present the latest additions to our portfolio at ICE. We are excited to present 10 captivating new games from our roadmap for Q1 2024, including thematic titles such as Aztec Jaguar Megaways, Forest Maiden, Devils Ride, Rio Mystery Night and many more. In addition, we will also introduce a new product in our portfolio - an RNG roulette. Tis innovative offering enhances the player experience with its unique features and gameplay mechanics.
Furthermore, we are proud to introduce a new retention tool in our portfolio: the Tournament tool. Clients visiting our stand will have the opportunity to try this feature firsthand. It will soon be available as part of our comprehensive suite of retention tools for all clients.
We look forward to showcasing these exciting developments at ICE and invite everyone to visit us at our stand for further information and demonstrations.
How has and is Synot Games strengthening across its key European markets?
Martina: SYNOT Games has been actively strengthening its presence across key European markets. Over the past year, we have successfully launched our games in Switzerland, thereby we plan to expand our reach to new markets. Moreover, we have acquired several tier one operators throughout Europe, further enhancing our client portfolio.
Additionally, SYNOT Games has obtained a licence in Sweden and is closely monitoring the regulatory landscape in other countries where changes are expected. Looking forward, we remain dedicated to continued growth and expansion. Tis year, our focus is on adding even more operators to our network.
In summary, Synot's strategic initiatives aim to solidify its position as a leading player within the European gaming industry.
SYNOT Games now boasts over 130 titles in its portfolio - with over 20 released last year. What is 2024’s development roadmap?
P138 WIRE / PULSE / INSIGHT / REPORTS
Martina Krajci Chief Commercial Officer SYNOT Games
Filip: As we step into 2024, the company's development roadmap reflects our commitment to strategic growth, innovation and delivering satisfying experiences to our players.
Games planned for 2024 will not only cater to the preferences of existing players but also attract new audiences with new types of games, unique themes, captivating graphics, and engaging gameplay mechanics. Our ambitious plans include the introduction of more than 30 new video slot titles.
We are also thrilled to move towards diversifying our offerings, venturing into the realm of table games. Our journey begins with the introduction of the classic European Roulette, which is being certified as we speak.
Boasting a wide array of features designed to delight even the most discerning roulette enthusiasts, this mobile focused roulette is yet another milestone reaffirming our dedication to delivering a comprehensive gaming
Filip Hlavacek Chief Product Officer SYNOT Games
portfolio. Stay tuned, as we have plans to roll out more captivating table games by the end of this year, each designed to offer the same level of excitement and superb execution that our players have come to expect from us.
With a continuously growing base of customers and their players our commitment is to empower them with the most effective tools possible to harness the full potential of our games. To fulfil this, we are excited to announce the upcoming launch of our PEAK product (Player Engagement and Acquisition Kit), slated for release in the second quarter of 2024.
Te first module of PEAK will focus on Tournaments, complementing our existing SYNOT Progressive Bonus and Free Round Bonus tools. Tis strategic addition will empower our operators to offer enhanced gamification and reward opportunities to their players, ensuring a more engaging and rewarding gaming experience. Further down 2024, we will continue to refine and expand PEAK with new modules.
The first module of PEAK will focus on Tournaments, complementing our existing SYNOT Progressive Bonus and
Free Round Bonus tools. This strategic addition will empower our operators to offer enhanced gamification and reward opportunities to their players, ensuring a more engaging and rewarding gaming experience. Further down 2024, we will continue to refine and expand PEAK with new modules.
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