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iGaming PLAY’N GO
Play’n GO: fast lane
Play’n GO has never been afraid to try something new, and 2023 saw several industry-first moves. Magnus Olsson, Chief Commercial Officer, explains what’s next.
2023 saw Play'n GO spread its wings from being an iGaming content provider into an entertainment provider spanning multiple spheres including Formula 1 and music. What's the thinking behind this new direction for the company?
Te goal for us at Play'n GO has always been the same: to provide entertainment, excitement, and one-of-a-kind experiences to players, in a responsible and sustainable manner. Right from the beginning of the Play’n GO journey, things were clear. We didn’t want to be another online slot supplier because we’ve never felt like one.
First and foremost, we’re an entertainment company, built by a team of passionate people who love making games as much as playing them. Great content is at the heart of everything we do, and it’s what’s kept us ahead of the curve for almost two decades now. Tis means not cutting corners and focusing on quality and safety above all else.
We want to challenge the rest of the industry to think like us, to put players first, to put sustainability first. We are committed to success, but success in the right way. Quick wins like cheap player acquisition and bonus- buys are not the key to long-lasting success. We pride ourselves on player retention here, and we truly believe our games are designed in a way that keeps players coming back for more.
We firmly believe that the entire gaming experience needs to be fun and engaging for the player, regardless of the outcome. Our players pay for entertainment in a variety of ways- they go to the movies, they go to restaurants, they go to watch their favourite bands or comedians. Tey usually come away from those activities feeling like they got value for their money.
We want them to approach our games in the same way. We want them to enjoy their experience, feel like any money they spent was done in the search of entertainment, and that they found that entertainment through our games. If they win, all the better, but that should never be the sole reason that a person
Magnus Olsson Chief Commercial Officer Play’n GO
plays our games. We’ve released more than 350 premium titles, and they are designed with this in mind.
Our recently announced partnership with the Haas Moneygram Formula 1 team is yet another example of our vision and dedication to quality. Te scale and global reach of F1 is almost unrivalled and will give us a platform to connect with new audiences around the world. We’re already looking forward to the first race of the season in Bahrain in March!
Te same goes for Play’n GO Music, our dedicated imprint for showcasing the amazing music featured in our games. I’d say most, if not all, of Play’n GO’s commercial successes are down to doing business the right way and differentiating ourselves by focusing on entertainment - rather than taking the easy, conventional route.
October saw Play'n GO's logo adorn Haas F1 team's car for the first time, at the Las Vegas Grand Prix. Was the launch in Vegas indicative of Play’n GO’s focus on the US?
We only first entered the regulated US market with our first licence (Michigan) in July 2022. Less than two years later and we’re now also licensed in New Jersey, West Virginia, and Connecticut, having gone live with several top- tier operators, including BetMGM, PokerStars and Rush Street Interactive.
Te speed at which we have grown in the US reflects our expertise and highlights the
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