Pulse
Affiliates REFERON
AI and chatGPT made huge advancements, not just in iGaming, but across the board. Now you have companies immersing themselves into AI to see what they can get out of it. Colleagues and I have been working on how it can be used within affiliate
platforms.Likely in the form of mail send-outs, data trending, churning, probabilities - essentially, smart data analysis. Our focus for this year is getting a foundation of that data first, specifically more real-time data and unique reward mechanics.
By market trends I mean we need to be up to date on things that would be nice to have or some neat features of how the system works, have them put together and then bounce off that. It's not the same as looking at other platforms and copying them as we base it on our own foundations to build a better tower.
You really must do a little bit of both to be truly and fully product centric. You may lose touch with what the market's doing if you're client centric. If you're market centric you may be a step behind because when they come to you with a problem, it won't be an immediate fix. To succeed you need to have the right blend of product ownership.
So, by market centric you mean overarching market trends as opposed to adapting product to specific markets?
It can be both. You do have some emerging markets which are more mature than others. For example, compare the German market to Brazil. It sounds stupid to say out loud, but they're not the same. Te way the players are, the way the affiliates are - the demands are very different. If you're focused in one region, you'll get this bias in reporting. It's important to look across the board. For example, the US is going to change rapidly. Tey are very techie out there, but then if you look at LATAM they have small player bases and the affiliates are Spanish speaking, so we need language support.
Does ReferOn want a 'home market' so to speak, or to be a truly global platform?
Te very notion of ReferOn is not dependent on a particular market. It's fully dependent on where clients are focusing their affiliate traffic. As a ReferOn user, you can say, okay, these operators have international oversight. Tey both have mixed local licences, say Curacao licences, whereas you may find another program who wants a user system that's purely Swedish. We don't pick and choose. We're very open to all suggestions. It just so happens that
some of our operators are more European focused right now, and others have Australia and New Zealand as market focuses. Generally, there is a larger push to LATAM in recent months, and as it grows into the US, that will be something we will investigate too.
What are the latest advancements in AI and data harnessing tech that ReferOn is utilising and working with to make it the platform of tomorrow?
Tis is a good segue following on from what we've been discussing about market trends. Just look back at 2023. AI and chatGPT made huge advancements, not just in iGaming, but across the board. Now you have companies immersing themselves into AI to see what they can get out of it. Colleagues and I have been working on how it can be used within affiliate
platforms.Likely in the form of mail send-outs, data trending, churning, probabilities - essentially, smart data analysis.
Our focus for this year is getting a foundation of that data first, specifically more real-time data and unique reward mechanics. Tis will help broaden our foundation of data visibility, access points, and understand the data quicker. We've had a lot of other things on our prioritisation list, but we are looking to do this in 2024.
More specifically, we're looking at how AI can
introduce us to new ways of looking at data in the system. Currently, a lot of our operators are a once-a-day feature and if you're doing AI, that's just not smart enough. You can look at historic data, but the quicker you have that data in and start making decisions, the faster the data collection, the quicker you can establish trends. We need to settle that first, and then we'll be looking at further technologies.
What will ReferOn be showcasing at iGB Affiliate next month? What forthcoming updates will you be sharing with visitors on the booth?
Without giving too much away, between now and Q2 we'll have extra editions of sub- affiliation and post-backs, in which you'll be able to see all your events and setups as a one- stop shop in the system. Once you get all of these, it becomes much easier to have a full view of what's going on with affiliates, data, setups, and everything in one system. You don't need to rely on third-party tools. We do have a few other things in the pipeline which will be coming later in the year.
We don't exactly have exact ETAs on these, but next updates will focus on payment solutions, reporting capabilities, and rewarding capabilities. I don't want to give too much away just yet, but they are going to revisit some of those great features and make them even better as we go forward.
What are your expectations for 2024?
I'm expecting to double or triple our existing client roster by this time next year, fingers crossed as well as further rollouts of fantastic features. I'd like to grow the team that's under me by that time because we'll have more clients, we'd need some more support, more sales, etc. Ultimately, to grow in all aspects, both internally and externally, getting the ReferOn brand out there. Anyone who wants to reach out to me to find out more can do so on LinkedIn or come by our stand Q10 at iGB Affiliate 2024.
Without giving too much away, between now and Q2 we'll have extra editions of sub-affiliation and post-backs, in which you'll be able to see all your events and setups as a one-stop shop in the system. Once you get all of these, it becomes much easier to have a full view of what's going on with affiliates, data, setups, and everything in one system. You don't need to rely on third- party tools. We do have a few other things in the pipeline which will be coming later in the year.
NEWSWIRE / INTERACTIVE / MARKET DATA P153
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180 |
Page 181 |
Page 182 |
Page 183 |
Page 184 |
Page 185 |
Page 186 |
Page 187 |
Page 188 |
Page 189 |
Page 190 |
Page 191 |
Page 192 |
Page 193 |
Page 194 |
Page 195 |
Page 196 |
Page 197 |
Page 198 |
Page 199 |
Page 200 |
Page 201 |
Page 202 |
Page 203 |
Page 204 |
Page 205 |
Page 206 |
Page 207 |
Page 208 |
Page 209 |
Page 210 |
Page 211 |
Page 212
