SAMOIL DOLEJAN Platform CEO EveryMatrix
“Every engagement begins with a simple but essential question: What are your goals over the next two to five years, and how can our platform help you reach them? Tat conversation shapes the roadmap. It turns implementation into a strategic partnership and aligns our technology direction with our client’s business outcomes.”
Sami, you joined the business a decade ago and have held several leadership positions. How are advancements in software development technologies shaping EveryMatrix's approach?
Over the last ten years, I’ve had the opportunity to lead through some of the most remarkable technological shifts in our industry. AI and machine learning have completely changed how we personalise player experiences, interpret behavioural trends, and assess risk with far greater accuracy.
At the same time, blockchain and cryptocurrencies are forcing us to re- examine long-standing assumptions around trust, ownership, and value in a digital-first economy. Tese technologies are changing more than just what we build, they’re reshaping how we architect systems: fast, event-driven data flows, real-time engines powered by data, and platforms that are smart enough to adapt as the conditions or behaviours change. All of this is helping us build better systems and ultimately, serve our clients with more intelligence and agility.
What role does GamMatrix’s Player Account Management system occupy within EveryMatrix's wheelhouse of solutions?
GamMatrix is the engine room of the EveryMatrix platform. It orchestrates the entire player lifecycle – from onboarding and identity verification to wallet operations, session limits, and responsible gaming enforcement. It’s built to ensure transactional accuracy, regulatory alignment, and real-time access to player data across all supported markets.
Its value, however, goes beyond integrity. GamMatrix gives operators the ability to act on data in real-time – segment intelligently, adapt faster, and deliver experiences that respond to how players actually behave. It’s a system designed not just for compliance and retention, but also to unlock growth through smarter decision making.
How does GamMatrix collaborate with clients to understand their specific needs and challenges?
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We have dedicated onboarding teams and technical account managers who work side-by-side with our clients, from initial integration through to live operations. Teir role is to tailor configurations, resolve edge cases, and ensure the platform is delivering measurable value from day one.
Every engagement begins with a simple but essential question: What are your goals over the next two to five years, and how can our platform help you reach them? Tat conversation shapes the roadmap. It turns implementation into a strategic partnership and aligns our technology direction with our client’s business outcomes.
Our PAM is architected for flexibility – its modular, microservices-based design allows operators to scale specific services independently. Tat means faster deployments, higher uptime, and the ability to evolve without disrupting the rest of the platform
What are clients typically asking for with the PAM? Greater multi- currency functionality, more player engagement tools, CRM improvements...?
Te answer is: all of the above – it just depends on the operator’s maturity, market focus, and regulatory context. Tat’s why we stay tightly aligned with both industry evolution and shifting regulatory demands. Every engagement starts by addressing the core requirements – regulatory compliance, responsible gambling controls, multi-currency support, identity management, etc. Once those foundations are in place, clients quickly shift focus toward deeper goals: gaining sharper insight into player behaviour, improving segmentation, and unlocking more advanced engagement tools.
In some cases, that means integrating with preferred third-party providers. In others, it’s about refining loyalty mechanics, streamlining multi-brand management, or optimising player journeys across channels. Te key is adaptability. Our PAM is architected to flex with these needs so that wherever our clients are focused, the platform is ready to support them.
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