"One of the most important things post- acquisition was that FSB partners were onboard. It would have been very easy for
them to walk away so we had to make sure they were heavily involved in the process at each stage of development."
RUSSELL COLVIN Commercial Director UK EveryMatrix
Straight Out The Gate EveryMatrix Goes Racing
Nine months after acquiring FSB Technology, EveryMatrix has launched its fully managed in-house developed horse racing product. Russell Colvin, Commercial Director UK, and Mark Wilson, Head of Trading, walk through the enhancements being made to the new solution.
FSB was known for its upstanding presence in the UK and Ireland, especially around its racing product. How was the solution built?
Russell Colvin, Commercial Director UK: Te key to its success was in the development process FSB’s developers collaborated with traders and horse racing enthusiasts. Tis meant the product was built from a trader’s perspective and, from a front-end and UX point of view, a punters perspective.
Mark Wilson, Head of Trading: I joined FSB 11 years ago back when the business entered the B2B market with a background as Head of Horse Racing at Blue Square. Te partners we signed in the early days were horse racing focused so it was vital we got the product right. Being able to work with the development team to build the pricing models and prediction analysis meant everything came together and it worked.
Was it the most successful in the UK?
Mark: Arguably from a B2B sense. Everything was built in-house, and it was all proprietary tech. So why start afresh? Mark: Firstly, because EveryMatrix has a fantastic sportsbook. Tere are
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tools within the sportsbook that are unmatched, and FSB’s sportsbook didn’t have that range. Secondly, because of the user experience. It’s important to use the same technology, code and environment as the sportsbook platform.
As soon as you have an iFramed end-product you start damaging the user experience - in some cases you can't combine a football bet with a horse racing bet, or you can't apply the same bonuses across all sports products. It was important for EveryMatrix to build something that’s harmonious and works.
What areas are being strengthened?
Russell: From an end user perspective what we've built is effectively what we had at FSB which is an extremely competitive B2B product. I think a lot of the improvements at this stage are the tools within the back end of the OddsMatrix solution.
How involved have FSB's clients been in the development process?
Russell: We've been in close collaboration. One of the most important things post-acquisition was that FSB partners were onboard. It would have been very easy for them to walk away so we had to make sure they were heavily involved in the process at each stage of development. Each
MARK WILSON Head of Trading EveryMatrix
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