GR8 Tech The Heavyweight Club
Ahead of iGB Live, GR8 Tech has unveiled the "Heavyweight Club" - a performance-driven mindset and exclusive operator community being unveiled at the ExCeL. Sergey
Ghazaryan, Chief Revenue Officer, explains how this mindset underpins a growth strategy centred on birthing big operators with the right values.
Sergey, what inspired the creation of the Heavyweight Club and how does it tie in with the partnership GR8 Tech has with Ready to Fight?
Our partnership with Ready to Fight by Oleksandr Usyk is underpinned by shared values of hard work, tenacity, ambition and striving to be the best at what we do. Heavyweight Club is our marketing department's ingenious way to personify this value set in a digestible way for our clients and partners. Heavyweight Club is a place where people with ambition and the right capabilities gather to become the best in what they do. It's not just a gym where people go and pretend to work out - it's a club where everybody tries to be the best. Tis embodies GR8 Tech. Our goal is to have ambitious partners and help them grow into market champions.
How would you define a heavyweight operator in today’s iGaming environment?
It's not necessarily an operator that is big today, but a company with the right ambition, operational prowess, structured approach, and ability to plan. Sometimes they might be guilty of sometimes being a little too deep into details, but the devil is in the detail. We view them as partner, never as a client, because we want them to grow as we grow with them. For us, it's not simply about hunting a big client. It's about birthing a big client as well.
We have several large operator partners and what we see from each are these characteristics. Tey separate an amateur from a heavyweight
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and if we find these characteristics, even in a startup, we will invest a disproportionate amount of our resources and time because we believe in them and we want them to grow. We only want to work with partners that have the mindset and skill set to achieve ambitious goals.
What strategic decisions do you suggest partners take early on to reach strong revenue traction quicker?
Firstly, we ensure that the initial package our partners have is cutting edge in the market, meaning there are no functional gaps or whatnot, offering them new features to be technologically ahead of the competition. In the initial stages focus on growth. Grow your GGR. Don't worry about optimising at that point. I guarantee once you reach a certain point, you will be able to optimise much better and we will be there to help. If need be, we will restructure the commerce for you, lean in with my networks to help and lend that credibility.
Initially, what you need to do is grow. Tat is my advice to every operator within my ecosystem. If you focus on profitability at the growth stage, then your focus is sometimes on the wrong place. If you grow to the right stage first, I guarantee that in the markets where we essentially enable operations, we know the best way of optimising. We will get you to a very sweet PNL when you’re ready.
Partners might then start coming to us with suggestions. After a kickstart, need to get to the stage where they accelerate their growth and need to find their path a little bit, do something different. At that
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