PATRICK ERIKSEN Head of Marketing Kiron Interactive
“If you’re only ever shown what you already like, you stop discovering. Tat perfect playlist also means you never hear anything new, and the news feed becomes an echo chamber. We want personalisation that’s helpful but also leaves room for surprise and exploration.”
Bettors increasingly wager on ultra-short-term events such as the outcome of the very next play in a virtual football match. What are the technical challenges of satisfying this demand?
Technically, we’re there. Te real challenge is design. UI and UX have become critical. Players need to understand what’s happening and place a bet in seconds. Speed’s important, but so is simplicity. If it doesn’t feel intuitive, it won’t get used.
Virtual betting appeals strongly to digital-native younger bettors, but audiences are broadening. What factors are driving this shift in demographics?
It started with mobile-first players who are used to fast formats and quick outcomes. But it’s not just them anymore. We’re seeing more traditional bettors giving virtuals a try. Convenience plays a big role. Tere’s no waiting for a live fixture. You get a sports betting experience, built around familiar rules, any time you want it. Tat kind of flexibility speaks to a wide range of players.
With mobile betting dominating the virtuals market, do live streaming technologies represent the next evolution in virtual sports betting accessibility?
Streaming can add something, but it’s not always the answer. For example, a lot of our traffic comes through our
Kiron.Lite solution, which doesn’t use video at all. It’s a fast, data-light product built for reach. In many of our markets, data costs and bandwidth are still a factor. Even heavily compressed video comes at some data close. We’re ready to bring richer visuals where they make sense, but accessibility still comes first.
What are the projected growth trends for the virtual betting market in the coming years?
Everything we’re seeing points to strong growth. Te numbers
vary depending on the source, but the direction is clear. More markets, more operators and more players. Especially as mobile platforms improve and virtuals become a natural part of the wider betting ecosystem. According to a report by Metastat Insight, the global market is projected to reach approximately $18.17bn in 2025 and is expected to grow at a compound annual growth rate (CAGR) of 21.8 per cent, potentially reaching over $70bn by 2032.
How might emerging technologies like augmented reality and 5G connectivity further transform virtual betting experiences?
AR could change how people “physically” interact with virtuals. You could see a horse race unfold on your coffee table or watch a football match play out across your desk. As AR hardware becomes more common, whether through glasses or better phone integration, I foresee virtuals starting to take on a more immersive, location-aware format. On the 5G side, it does mean faster streaming and less latency, but the speed of 5G doesn’t solve everything. Data cost is still a real limitation in many of our markets. Tat’s why we’re cautious about assuming that richer media always means a better experience. Sometimes a fast, lightweight UI beats a high-bandwidth stream.
What's next for Kiron's virtual portfolio?
We’re focused on improving the basics (how our most popular games look, how smooth they feel, and how easy they are to play). Te technology’s moving fast, and we’re making sure our main games keep up. We’re not looking to flood the market with new content. Our focus has always been quality over quantity. Sharper games, smoother performance, better usability. Tat said, we do have some exciting new titles in development. But like everything we release, they’ll only go live when they’re ready to meet the standard our players have come to expect from us.
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