We launched Playbook Fusion in June 2025 and began
development on Playbook Football in September. I'm as confident as I can be that this game is going to work from a technical and playability perspective. We're
already thinking about version 1.1 and 1.2 in advance and how the roadmap looks for further iterations.
other. Ten the focus is around how you play the game, ensuring the game logic is correct, and so on. Te last 10-15 per cent is all about asking does the game feel right?
What’s the marketing and launch roadmap for Playbook Football post- demo?
Te post-launch roadmap is relatively modest. Tere have been some features we've decided aren't going to get into version 1.0 that we're going to drop it into 1.1, otherwise you just build forever and you never get the game live. We've got 10-15 small features that haven't made the cut for 1.0 and they'll be in 1.1. Te roadmap beyond that is things like a multi-game variant where you've got eight-ten concurrent games happening at once, or you've got a World Cup variant, for example. We're already thinking ahead to the World Cup next June. What we've built behind the game is an extensive Google Analytics Power BI system that's gathering data about how players are playing the game. If
STEVE ROGERS Founder & CEO Playbook Fusion
we find that after launch the data is telling us something specific that we've not really considered, we'll add a feature that leans into it. We've left ourselves open to learn and iterate.
Do you foresee Playbook Football becoming a franchise or spawning a series of similarly styled games across other sports?
We will pick the sports carefully but that's the plan. Basketball, cricket, and American football - any team sport would make a natural fit. We've built the product such that it's 80 per cent agnostic of the sport and 20 per cent is a sport-specific element. For instance, in football it's 11 vs 11 and you've got squads, transfers, etc. whereas in basketball it's a different set-up. Te plan is to build out a portfolio of Playbook games so that hopefully in the future, just like with virtual sports and crash games, we can justify a tab on the site. If we've got five or six successful sports products, it's easier to justify positioning Playbook within its own tab.
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