MARIN DIMITROV Head of Live Casino Amusnet
You're essentially running a real time production where everything from video streaming to player interaction needs to work seamlessly with extremely low latency. Unlike single-player games, live games are multiplayer by nature, so you must manage synchronisation and fairness across many users at once.
Amusnet Crossover that Clicks
Amusnet is making no bones about its mission to shake up the live casino market through bespoke game environments, exciting gameplay and enhanced winning potential. Marin Dimitrov, Head of Live Casino, details a multifaceted approach that resonates with the dynamism of the competitive vertical.
How is Amusnet standing out in a crowded live casino market?
For us, it's all about combining entertainment with a true to life casino experience. We see live casino as a way to give people the chance to play just like they would in a real casino but from the comfort of wherever they want to be. Our Showtime Roulette 500x is a great example of how we are offering something beyond the traditional casino. Its entertainment driven with a vibrant host-led format and feels more like a show. Tis is just the beginning for us, and we plan to expand our portfolio with more show-inspired live games. Another standout feature of Showtime Roulette 500x is the high level of customisation. It offers operators Chroma technology so they can tailor the game environment to match their brand identity. Our hosts don't just spin the wheel, they lead the experience, it's immersive, it's branded and it's designed to leave a lasting impression.
What makes players stick around in a live game?
I think it starts with simplicity, easy gameplay, fast pace, and strong visual feedback. Te live casino market is highly competitive, so we focus on diversifying our portfolio with different types of games that can appeal to a broader audience. Our newest game, Football Trill, is another good example. It's incredibly intuitive, but the dynamism and exciting multipliers make it especially attractive to sport fans and sports bettors. On the other hand, Extra Crown is a crossover from our popular online slots. It opens the door for online casino players to enter
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the live casino space. It adds a strong social dimension where players spin together and celebrate wins in real time. Tat shared excitement helps build a sense of community and keeps the player engaged round after round.
What’s unique about building live games vs other verticals?
Building live casino game is a whole different challenge compared to other verticals. You're essentially running a real time production where everything from video streaming to player interaction needs to work seamlessly with extremely low latency. Unlike single-player games, live games are multiplayer by nature, so you must manage synchronisation and fairness across many users at once. Tere is also a unique creative aspect like with Extra Crown, for example, where we're blending a live dealer gameplay with slot mechanics. Tat kind of a hybrid design adds another layer of complexity, but it opens exciting new experiences for players.
What would you say drives engagement in live casino?
What really drives engagement in live games is the feeling of being part of something live and shared. Tere is a sense of presence. You're not just pressing buttons. You're part of a real-time event with real people. Tat creates excitement and stronger emotional connections. Rewarding formats like free spins, jackpots and multipliers amplify that experience, giving the player something to anticipate and
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