Quackers? Rubber Duck Racing
Live content studio
155.io has launched
ducks.io - a real-world, 24/7 live racing game to, yes, bet on rubber duck racing. Custom-built within a 10,000-square-foot warehouse is a real-life lazy river that sees eight ducks battle to the finish line on a course featuring wild rapids, twisty whirlpools, wind turbines and rocks. Sam Jones, Founder & CEO, sets out the rationale.
For someone who has never heard of
155.io or
ducks.io, what do you want them to know about the content you’re creating?
We see ourselves as closest to being a live dealer product, but what the world does not need more of is more Baccarat or Blackjack games with a presenter dressed in a dickey bow tie. I think that space is overcooked. Whether it is a live dealer product, slot, or a crash game, all I see at industry exhibitions are versions of the same thing.
At
155.io we want to be known for a few things. Firstly, for always being live. Secondly, everything is real world. If it’s a Marble race, a Duck race, Stairpong - it’s happening live somewhere. We want to be known for chaos. We want to create content where anything is possible, and any race participant has got a chance. In summary, I would say live, real world, chaotic, and it fits in your phone. Tat’s what we’re trying to create, and those characteristics will be in all the games we release.
What
155.io is doing is truly unique. Have there been any surprise fan reactions or community moments since launching the business that have stood out to you?
When we started thinking about different formats, I remember my initial surprise at how popular Marble Racing is on YouTube. Some of the races I watched had 15 million views on the big Marble Racing channels. When we started building Marble tracks in-house- we’ve now
built 15 tracks - some of the best ones are the longest ones, but they make terrible betting games because most gamblers want it over with quickly. Te biggest shock for us is you can spend months building a
82
piece of art as a marble track, but bettors aren’t interested as they want to play a much simpler game. Tat was an early learning curve for us - reducing the size of the art form to get the gambler in.
What
155.io is doing is truly unique. Have there been any surprise fan reactions or community moments since launching the business that have stood out to you?
When we started thinking about different formats, I remember my initial surprise at how popular Marble Racing is on YouTube. Some of their races get 15 million views on the big Marble Racing channels. When we started building Marble tracks in-house - we've now built 15 tracks - some of the best ones are the longest, but they make terrible betting games because most gamblers want it over with quickly. Te biggest shock for us is you can spend months building a piece of art as a marble track, but bettors aren’t interested as they want to play a much simpler game. Tat was an early learning curve for us - reducing the size of the art form to get the gambler in.
You’ve said people love plastic ducks — what made you realise that love could translate into a 24/7 live racing game? Was there a particular spark that inspired
ducks.io?
With
ducks.io, I remember visiting fairgrounds as a kid, I was the one fishing the ducks out of those cylinder-shaped things. In Florence, Italy Florence last summer I saw a plastic duck shop and could not believe how many varieties were sold - from sportspeople to political leaders to Darth Vader. Ten I went to Amsterdam and there was another duck shop, and I started to ask myself why these little characters were so loved by men and women, young and old? Looking into it further I discovered how popular charity duck racing is. Tere are huge charity duck races such as one in Chicago where
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