“Virtuals that offer personalisation,
localisation, and real-time engagement will be best positioned to capture this growth. I
believe we will move from copying reality to create an experience that at times will be
more engaging than reality. Imagine having a league with all your favourite teams from all major leagues around the world.”
things like automatically re-ranking bets on display. So, if a player loses a bet the markets can be dynamically sorted to offer lower risk bets.
Bettors increasingly wager on ultra-short-term events such as the outcome of the very next play in a virtual football match. What are the technical challenges of satisfying this demand for instant gratification, particularly in markets such as Nigeria where Logifuture's virtual titles are thriving?
Nigeria is a mobile-first, high-growth market but with slower and high-latency networks. Data costs have become cheaper in the latter years and mobile infrastructure is improving but internet data speed and high latency is still an issue. We concentrate on the experience. We make sure that we only use animations where we cannot use other elements that can provide the same experience. We optimise all the graphical assets and animations. And the payloads are as small as possible to reduce the response time.
We also have mechanisms with fallbacks so that we reduce the time out issues. Zoom integration is like a normal feed, so the latency to the final client (the player) is less of a problem but as we also offer widgets for Zoom live betting, these are also built in the lightest possible way while keeping an excellent level of experience. Delivering micro-betting at scale in markets like Nigeria isn’t just about speed, it’s about balancing performance, fairness, and fun, all within the constraints of mobile bandwidth and user attention spans.
With mobile betting dominating the virtuals market, do live 140
streaming technologies represent the next evolution in virtual sports betting accessibility?
Over 80 per cent of virtual sports bets are now placed via mobile devices in markets like Nigeria, where mobile is often the primary internet access method. Streaming-first experiences are the natural evolution of virtual sports betting, where we will be able to offer things like multi view angles for a particular sequence. Streaming obviously consumes quite a lot of bandwidth, so you need to find the balance, providing a streaming experience with more betting opportunities, faster markets and micro betting markets.
I think we also will see the rise of social betting on virtual sports. You get your friends and you bet against each other/ I think we'll see that increasingly on the virtuals because it will be easy - it will become easier to provide these experiences in a fully controlled environment, while you cannot actually do that in a real world, in a real match.
What are the projected growth trends for the virtual betting market in the coming years?
With the advancement of AI, we will be moving to even more realistic virtual matches. If you consider models such as Veo 3 that already show incredible levels of realism, in a few short years, we will have virtual matches playing out that will be indistinguishable from real events. Tis will be an interesting challenge for sportsbooks in the future. User behaviour will shift toward instant, always-on experiences.
Nigeria alone is seeing a 20 per cent-plus annual growth in virtual product usage. Players increasingly want short matches and continuous betting opportunities. Tis trend is expanding as other markets start to adopt virtual products.
Virtuals that offer personalisation, localisation, and real-time engagement will be best positioned to capture this growth.
I believe we will move from copying reality to create an experience that at times will be more engaging than reality. Imagine having a league with all your favourite teams from all major leagues around the world. Something that's hard to implement in real life can be accomplished with a game like Zoom. And we are offering something like this already and others are in the works.
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