What are the benefits of AI-driven algorithms in tailoring gameplay and betting options to individual user preferences?


AI-driven personalisation is transforming how customers experience virtual sports, enabling operators to deliver gameplay that reflects individual behaviour, interests, and engagement patterns. By analysing user data - such as wager types, session frequency, market preferences, and time-of-day activity - AI can adjust the presentation of events, featured markets, and even commentary styles to enhance relevance. Tis level of adaptability supports stronger engagement by ensuring that what each customer sees aligns closely with their betting habits. Faster-paced formats can be prioritised for high-frequency players, while tailored odds displays and dynamic race intervals can be offered to maximise satisfaction and retention. Te end result is a virtual sports experience that feels responsive and customer centric.


In retail environments, this is further enhanced by Vision 3.0— the content management module within CONNECT. It enables operators to dynamically schedule content based on audience insights and venue-specific data, ensuring what’s on screen is contextually relevant and commercially effective. With tools for managing multiple display areas and adjusting content


pacing, Vision 3.0 brings advanced personalisation to the shop floor - improving customer experience while keeping operations streamlined.


Bettors increasingly wager on ultra-short-term events. What are the technical challenges of satisfying this demand for instant gratification?


Meeting the demand for ultra-short-form betting experiences requires a delivery infrastructure capable of handling real- time updates with minimal latency—especially when milliseconds can influence customer satisfaction and operator margins. At Vermantia, we’ve addressed this through an end- to-end, ultra-low latency delivery network that supports both IP streaming and satellite broadcasting.


Our IP streaming delivers content with sub-second latency, ensuring that virtual matches, races, and other short-format events appear seamlessly and synchronised across platforms. Tis is especially critical for high-frequency formats where immediacy drives user engagement and bet frequency. In retail environments, synchronised delivery across thousands of screens is just as vital. Our satellite broadcasting service ensures high-availability, real-time transmission even


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