example, backend lottery solutions are sometimes 15-20 years old so integrating any kind of new tools - payments, KYC, responsible gaming, new content - can feel like connecting two totally different worlds. Our platform is built to bridge this gap. Sometimes we don't need to replace, and we can easily bridge retail with online.


Tere is no need to start from the scratch - you just plug in and have a much faster launch without compromising any kind of security or experiencing tech issues. Tis is a strength of our product suite.


How does EveryMatrix help lotteries ensure compliance with loyalty programmes, bonus tools, and promotional engines?


We are built for regulated markets. All our products are designed to be configurable, auditable, and fully compliant. We also support prize structures, age gating, promo limits, and responsible gaming controls, including full transparency for auditors and regulators. Tis includes BonusGuardian which monitors bonus abuse and overspending in real-time which is an area lotteries are keen to keep track of.


Only 22 per cent of European lottery members currently have online loyalty programmes, meaning 78 per cent of lotteries do not have one which is incredible. It's a huge opportunity. We have identified this


and are already filling the gap with real-time missions, segmentation and gamified journeys.


How is EveryMatrix helping lotteries to offer social and collective gaming-type experiences?


Tere is a general misconception that lotteries only offer lottery products but if you look across Europe as an example, lotteries offer sports betting, virtual sports, esports betting, casino content.


Practically, the only difference is that lotteries are slower but not because they want to be. Tey have public procurement processes, RFPs, etc. It takes time. Tey want to switch and change everything overnight, but you cannot do it, especially if they have a legacy system that is more than two decades old. Personalisation is no longer optional. A couple of years ago, yes, it was okay, good to have, but now it's a must especially for every player under 40. Games are boring to them without communication and personalisation.


What's your vision for EveryMatrix's lottery division?


It’s very clear: to make EveryMatrix the trusted digital partner for the world's most ambitious lotteries.


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