4H AGENCY
This market overview was prepared by Ivan Kurochkin, Head of Eastern Europe Desk, Partner and one of the founders of 4H Agency.
After 10+ years’ experience in consulting every type of clients from the testing laboratories to global operators and B2B providers on a variety of matters related to the gambling operations, Ivan has proven himself to be a business- oriented
multi-jurisdictional advisor for entering new markets across the globe. His background helps him to choose the best and most efficient scenarios for expansion to new market or for bringing existing operations of the Agency’s clients to a significantly new level.
If you are considering venturing into the markets of CIS countries or seeking expert advice on navigating the complexities of the gambling industry, Ivan is the go-to person. Take action now and reach out to Ivan to explore how 4H Agency can support your endeavours in the vibrant and evolving landscape of the CIS region.
4H Agency is a global gambling advisory. We provide expert guidance to B2C operators and B2B providers, spanning market insights, payments, product localisation, regulations, licensing, public affairs, and more.
ik@4h.agency
t.me/Ivan_Kurochkin https://4h.agency
u Racing Licenses – no information. u
Land-based slot machines in arcades (Class B) – 175.
u
Land-based slot machines in drinking establishments (Class C) – 4,170.
u Online casino licenses (Class A+) – 9. u Online slots licenses (Class B+) – 49.
u
Online sports betting licenses (Class F1+) – 22.
u B2B licenses (Class E) – 169.
COST & TERMS OF THE LICENCE 1) Land-based casino license (15 years)
Applicants must pay a “guarantee” (deposit fee) before they can obtain land-based casino license in amount of ~US$ 280,000.
Operators must also pay an annual licensing fee in amount of ~US$ 24,700.
2) Sports betting license (3 years (F2), 9 years (F1))
Applicants must pay a “guarantee” (deposit fee) before they can obtain one of the following license types:
u
Land-based sports betting (Class F1): ~US$ 11,200,
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Land-based sports betting establishments (Class F2): are exempt from a guarantee fee.
Operators must also pay an annual licensing fee:
u u
Land-based sports betting (Class F1): ~US$ 14,100.
u u
Land-based sports betting shops (Class F2): ~US$ 4,300.
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Other land-based sports betting establishments (bookmakers, newsagents, and racing associations, Class F2): ~US$ 2,000.
3) Racing license (term is tied with F1 license)
Applicants for a racing license are exempt from “guarantee” (deposit fee).
Operators must also pay an annual licensing fee in amount of ~US$ 14,00 (license fee for a sports betting license (Class F1)).
4) Slot machines license (9 years (Class B), 5 years (Class C))
Applicants must pay a “guarantee” (deposit fee) before they can obtain one of the following license types:
u
Slot machines located in arcades (Class B): ~US$ 84,000.
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Slot machines located in drinking establishments (Class C): are exempt from a guarantee fee.
Operators must also pay an annual licensing fee:
u
Slot machines located in arcades (Class B): ~US$ 12,300.
u
Slot machines located in drinking establishments (Class C): ~US$ 841.
5) Online gambling license (term is tied with relevant land-based license)
Applicants must pay a “guarantee” (deposit fee) before they can obtain one of the following license types:
u
Online casino license (Class A+): ~US$ 280,000.
u
Online slots license (Class B+): ~US$ 84,000.
u
Online sports betting license (Class F1+): ~US$ 84,000.
Operators must also pay an annual licensing fee:
u
Online casino license (Class A+) fee: ~US$ 12,300.
u
Online slots license (Class B+) fee: ~US$ 12,300.
Online sports betting license (Class F1+) fee: ~US$ 14,100.
6) B2B license (10 years)
Applicants must pay a “guarantee” (deposit fee) before they can obtain one of the following license types:
u
B2B applicants who provide exclusive maintenance, repair or equipment services for gambling: ~US$ 28,000,
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B2B applicants who do not fall into the definition above: ~US$ 14,100 per tranche of 50 gaming machines.
Operators must also pay an annual licensing fee:
u u
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B2B providers who maintain and repair the machines: ~US$ 4,100,
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B2B providers who are responsible for providing gambling services via the information society (online gambling): ~US$ 14,100; and
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For all other B2B providers: ~US$ 2,000 per tranche of 50 machines.
KEY ADVERTISING RESTRICTIONS
Gambling advertising in Belgium is subject to strict regulation. In 2023, a broad ban on nearly all forms of advertising came into force, followed by further restrictions on where and how gambling can be promoted. Tese rules tightly control both the placement and content of marketing to limit exposure, particularly among vulnerable groups.
Tere are following main regulations concerning gambling advertising in Belgium:
u
All gambling advertisements must include the message “Gamble responsibly!”. Te font must be at least four per cent of the ad height, minimum size of seven points, and not smaller than 25 per cent of the largest font used in the ad.
Advertising of gambling is banned across the following media: television and radio, websites and social media platforms, newspapers and printed materials, public posters, personalised messages via email, SMS, messaging apps, and social networks.
Ads on the building facade of gambling premises must not exceed 30 per cent of the total facade area and 20 m² in size, including window ads within 10 cm of the glass. If multiple gambling operators are located in one building, the permitted area is calculated per establishment.
Advertising must not target minors or persons under 21 years of age, feature individuals who are or appear to be underage, appear in media or places primarily aimed at minors, use visuals or characters popular among minors, encourage underage individuals to persuade others to gamble, or target socially vulnerable groups (e.g. individuals excluded from gambling or showing risky gambling patterns).
u Online gambling licensee must have a
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