sound, but the fact that the sound was needed comes from the team, from creativity, from enhanced thinking that you cannot really get from AI.
How do you ensure that Media Troopers isn’t just driving traffic, but enhancing the full customer lifecycle for partners?
Tis is a shift that we had to make in our mindset. At the beginning, our goal was only to drive traffic because we were busy collecting data, analysing what exists and just running it manually. Now we have more time as a company, we look at ourselves as not just trying to understand the customer experience but being part of the customer experience.
When we have a new advertiser onboarding, we aren't just looking on what is on the platform and how we can integrate it with our system, but we invest resources to understand what the product is itself, what does the customer journey look like, going into the app, reading the customer reviews, what are the issues and pain points for them, and what they liked about the app. We want to immerse ourselves on what it's like to be a part of the user journey.
What trends do you see shaping the next phase of sports betting and iGaming marketing in the U.S.?
In the past year, what we've see is that if there is a demand for something, then the product and service will evolve. Whilst several states have regulated sports betting, a few states still don't have legalised betting and,
in that gap, new products or old products repackaged become stronger. Daily fantasy is becoming more popular in states where sports betting isn't yet regulated with brands like Price Underdog Fantasy, Betr Picks and PrizePicks starting to dominate. It's close to sports betting but it's not sports betting. We are seeing the same with social casinos, or sweepstakes. As these states regulate sports betting, we're going to see the likes of Underdog Fantasy launching sportsbooks and the same with brands such as BetRivers when iGaming is regulated. As regulations evolve, we'll see brands offering more products that they don't currently offer to capitalise on their existing customer base.
How do you think loyalty will be built in the future - through algorithms, brand personality, or something else entirely?
As in every other field, we'll see huge parts of loyalty being automated. Having said that, I think that it can only get you to a certain level. Take COVID as an example. Everything moved to Zoom, and we thought it would never be the same again, but once we recovered from the pandemic, industry trade shows became more popular than ever before.
People want human touch. Tey want to interact. I think anything related to loyalty still has a need for a human element. Tat feeling someone can hear and understand you remains a significant factor and the brands that do it best will succeed because everything else will become standardised. Whilst people are becoming more tech savvy, we are still social creatures where we need interaction and authenticity.
71
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170
