Initially, what you need to do is grow. Tat is my advice to every operator within my ecosystem. If you focus on profitability at the
growth stage, then your focus is sometimes on the wrong place. If you grow to the right stage first, I guarantee that in the markets
where we essentially enable operations, we know the best way of optimising. We will get you to a very sweet PNL when you’re ready.
point, we listen and understand their problems. We discuss each aspect of their operations. What are their hurdles? What are their plans? How do they plan to stand out? Based on that, we focus on what's most important because we truly view our partners as a continuation of ourselves. Tey're our partners and there’s no chance for us to grow if they don’t. Our ambition is to lead and to be the champion in all the markets that we specialise in. We can only do that by hearing what's happening on the frontline, reacting fast and giving partners an advantage through our technology.
How does GR8 Tech structure partnerships to ensure shared accountability and shared wins?
Te commercial structure is naturally built on revenue share which entails that the only way for GR8 Tech to grow is for its clients to grow. But we specifically have chosen to have a laser focus on onboarding the
SERGEY GHAZARYAN Chief Revenue Officer GR8 Tech
right clients because that gives a proportional growth to investment from a B2B standpoint. If we have 100 clients where one of them knows what to do and 99 don't, we invariably spend equal time on all of them, wasting resources.
Our razor focus enables us to have this disproportionate growth or ROI on resource investment. Tis means that we invest disproportionately into our clients, unlike our competitors. We ensure every aspect is performing at the level needed for them to grow and dominate the market. We can afford this approach because we're very selective and the return from having the right clients is so much higher. We are building a new department that we're calling the growth department. Tis comprises a team of experts that dig deep into all operational aspects - a free consultancy service of sorts - aimed at securing a notch more performance from all our clients. Tey learn from different perspectives, centralising knowledge and sharing with all our partners.
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