operator has a staging site they can visit and play around with each time we iterate something. Client feedback has been very important to us.
What’s been the feedback?
Russell: Te most important consideration for clients is ensuring the product is up to the level of FSB's so there is continuity for existing customers. FSB's was very highly regarded and whilst there will be enhancements, the customer wants to retain the FSB quality.
Mark: Tey will now be getting so much more with other sports such as the bet builder offering. Initially, clients were happy just to get the racing product we had but with the extra resources of EveryMatrix we can add more features that they didn't ask for, but we think will be popular. Russell: It's no surprise we're looking at additional things like bet builders, in-play, extra place races, call betting. An operator may decide to offer up to five places in a particular race as an acquisition driver or enhanced offer. Te new solution will make it simple for them to offer this themselves which isn't common within a fully managed trading solution.
Have all the staff stayed on from FSB? Russell: As with every acquisition there is a doubling up of teams and
departments. EveryMatrix took a very considered approach post- acquisition and quite rightly wanted to retain anyone with knowledge and experience in the UK market and horse racing specifically. Te number of staff EveryMatrix retained grew as time went on as the FSB dev team showed their capabilities.
What's motivated the two of you to stay on? Why not go and do something new?
Mark: For me it's the challenge. I've been heavily involved in the building of the horse racing product from concept to design. When I first spoke to EveryMatrix and heard of their commitment to horse racing and taking the product to the next level, it wasn't a challenge I could turn down. It's exactly what I'd like to do.
Russell: Personally, the acquisition came at a good time. Te size and scale of EveryMatrix affords it the ability to develop new product. Te fact the business has such a good offering and has the capacity to invest in additional products was a motivation to stay on and make a go of it. Being in sales it's important to believe in the product you're selling otherwise you won't convince anyone.
Having spent time with EveryMatrix in Romania, seeing the product and meeting the people, it was a no-brainer to stay.
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