For every single regulated market there are two to 10
companies that are a desirable client profile. Te most valuable factor you can have in sales is the reputation of the business you represent and the personal connections you have.
IVAN ROZIC Global Commercial Director EveryMatrix
platform side they’ve been making some acquisitions, but you can hardly name them a go-to. Getting out of a niche within the industry isn't easy. You've seen the likes of EGT and Pragmatic invest heavily into their turnkey products - and for some of them it's picking up - but it's not an easy feat to cover all areas. Tat's unique to EveryMatrix.
We’ve got a diversified team across the globe in offices spanning from the Philippines to the States and if you look at the average benchmark across our products, we might not be the best on all of them but it's difficult to find a company that brings the level of quality we do across the board. We want to keep improving our products and achieve the impossible dream of being the best in every vertical.
What's the company's biggest challenge in maintaining that competitive edge?
Something that can hurt providers is a growing awareness of player needs through our partners. Clients are increasingly overloading us with feedback on what we should do to progress and that could harm innovation because players don't always know what they want. I doubt crash games, cash out or bet builder were made by players. Tese innovations came from great ideas being implemented successfully. So
90
far, I think we have found a good balancing act. We have a bet simulator product that wasn't requested by our partners, but they've been blown away since we presented it to them, which has subsequently opened other doors.
If you don't have an innovative approach, you put yourself in a position where you are always catching up with the market. Te bigger you grow, the bigger your clients and the bigger the pressure to deliver on what they think is important for the business, but you always need to keep that R&D approach and coming up with fresh ideas.
How do you approach potential new clients?
It isn’t a big industry. I've worked in industries where there are thousands of possible clients and it’s a numbers game. In iGaming, you don't have a lot of options, particularly when it comes to tier one operators. For every single regulated market there are two to ten companies that are a desirable client profile. Te most valuable factor you can have in sales is the reputation of the business you represent and the personal connections you have.
We always conduct exploratory conversations to identify where their
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170
