in regions with limited IP infrastructure - maintaining uninterrupted content flow and consistent customer experiences.
Whether online or in-shop, Vermantia provides operators with a proven, scalable solution for instant content deployment - fully integrated into CONNECT for unified scheduling and display control. It’s how we empower operators to meet the evolving needs of today’s fast-paced virtual customers with confidence and speed.
Virtual betting appeals strongly to digital-native younger bettors, but audiences are broadening. What factors are driving this shift in demographics?
While virtual sports initially resonated with digital-native audiences due to their fast pace, visual familiarity, and mobile accessibility, the demographic landscape is evolving. More mature betting customers are now embracing virtuals - not as a novelty, but as a trusted extension of the sportsbook experience, particularly during off-peak hours or gaps in live fixtures. Several factors are driving this shift. First, the sophistication of virtual content has advanced significantly. Today’s virtual offerings feature high-frequency, broadcast- style events supported by intuitive interfaces, real-time data overlays, and market formats aligned with traditional sports betting. For experienced players, this level of familiarity eases adoption and reinforces trust.
Second, omni-channel availability has helped normalise virtuals across digital and retail environments. Whether experienced via mobile devices or on dedicated in-shop displays, the experience is now consistent, and relevant— bridging generational preferences and user behaviours across platforms.
Finally, operators are using segmentation and smart scheduling to shape virtual content around diverse customer needs. By aligning race intervals, market complexity, and promotion timing with user patterns, they are expanding appeal without compromising product identity. Tis evolution is positioning virtual sports as a flexible, cross-generational offering that delivers immediacy, entertainment, and engagement.
With mobile betting dominating the virtuals market, do live streaming technologies represent the next evolution in virtual sports betting accessibility?
Absolutely. Live streaming technologies are not just an enhancement - they are the backbone of the next evolution in virtual sports betting accessibility. As mobile becomes the primary access point for most customers, expectations for uninterrupted, real-time content have risen sharply. Streaming enables the delivery of high-quality, always-on virtual events that replicate the flow and pace of live sports. Te shift from static loops to continuous streams allows operators to synchronise live odds, promotional overlays, and data-driven visuals - all within an optimised, mobile-first experience. Tis creates deeper immersion and stronger betting intent across platforms.
What makes this scalable is the flexibility of modern streaming infrastructure. It supports adaptive bitrates, ultra- low latency, and reliable uptime, even in high-traffic conditions or regions with limited bandwidth. Tese capabilities ensure a consistent user experience, regardless of location or device type. As virtual content becomes more dynamic, live streaming is no longer a “nice to have” - it’s a core component for delivering engaging, accessible, and monetisable virtual sports content across channels.
What are the projected growth trends for the virtual sports betting market over the next few years?
“Virtuals are also increasingly used to complement live sports - filling gaps in the schedule and maintaining customer activity between fixtures. With stronger UX, greater localisation, and more accessible delivery formats, they are earning a permanent place in the operator content mix.”
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Te virtual betting market is entering a strong growth phase, fuelled by technological maturity, shifting player expectations, and deeper integration within sportsbook ecosystems.
Global projections indicate consistent double-digit annual growth, with heightened momentum in regions where traditional sports betting faces regulatory or infrastructural constraints. Product diversification is one of the primary growth drivers. Te category is evolving from traditional simulations into a broader mix of content, including pre- recorded racing, instant formats, and hybrid models that
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