balls in it. Each ball represents a duck, and every row spits out an order of eight and that is the order you put the ducks in, almost like a grid in the F1. Ten you drop them into the river and the random nature is in the start position. Te duck race which follows is almost a procession.
Bringing in the lottery style machine means there is a random nature to the start position as you don't see the start position until the race has started. You can't certify a duck river because there's so many rocks and rapids. It's not like the RNG is connected to the pumps. You can run a thousand races and it’s highly random.
We've done it, but you can't get a testing lab to do it. If they see this duck river, they're going to have a heart attack. Te one thing you can argue is the start position of the river gives a slight advantage; therefore, we'll have an RNG dictate the start position.
built products as an entrepreneur and marketer. After Wish went public, I built a live stream shopping company very similar to TikTok Shop.
Tat's what got me into the live streaming application side of things. 18 months ago, I was just looking at live dealer B2B platforms and I just thought they looked tired. When I see how the younger generation consume TikTok, they're never going to watch some guy playing baccarat. It’s just not entertaining enough.
From a tech perspective, how do you manage the continuous, non- stop broadcast and betting system?
We've got a great tech team and a very creative studio team. I have not worked in the online casino industry before, so we're learning
After Wish went public, I built a live stream shopping company very similar to TikTok Shop. Tat's what got me into the live streaming application side of things. 18 months ago, I was just looking at live
dealer B2B platforms and I just thought they looked tired. When I see how the younger generation consume TikTok, they're never going to watch some guy playing baccarat. It’s just not entertaining enough.
What got you into this line of work? Is your background in technology?
Yes. I built platforms in data visualisation 10 years ago, specifically visualising how investment banks looked from a workplace perspective. I then moved into sports, visualising how things like NBA player statistics work, before creating a fantasy sport platform for football. Ten I spent three and a half years at a company called
Wish.com, which is a big e- commerce company. Troughout my career I’ve
84
SAM JONES Founder & CEO
155.io
some stuff, but we brought in people that have. We’ve built the content feed and the games that layer on top of the content feed, so when we do an integration with a client, they get access to all the games. Marbles, Stairpong, Ducks and whatever comes next sit in a single lobby which we can either release through an aggregator or via a direct integration.
Is the hope to have your own tab in the game lobby?
In some cases, we’ve got it already. For instance, Dafabet has tabs for Marbles and they're going to have a tab for ducks. Some clients
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