"AI-driven personalisation is transforming how customers experience virtual sports, enabling
operators to deliver gameplay that reflects individual behaviour, interests, and engagement patterns."
SPYROS STAVROPOULOS Chief Business Officer Vermantia
What innovations are currently redefining the realism of virtual betting simulations and improving player immersion?
Realism in virtual betting is no longer measured by visuals alone - it now depends on how closely the entire experience mirrors the rhythm, structure, and emotional intensity of real sports events. At Vermantia, we offer premium virtual content that replicates the feel of live broadcasts, using dynamic camera transitions, realistic lighting, ambient audio, and player animations driven by probability-based logic. Tese elements create simulations that are both visually compelling and emotionally engaging - built to capture attention and drive sustained interaction.
What elevates this realism further is how it’s delivered. CONNECT is Vermantia’s all-in-one content and channel management platform, enabling seamless distribution of virtual sports across both digital and retail environments - ensuring consistency, speed, and local relevance. Vision 3.0, its advanced content management module, gives operators full control over screen layouts and scheduling per venue. It allows real-time layout adjustments, scheduling by audience behaviour, and integration with live data feeds - all optimised to maximise engagement. Together, they ensure that virtual content is not just immersive but strategically deployed to deliver measurable results across every touchpoint.
How are the sophistication of features such as live commentary, statistical details, and customisation options changing?
Virtual sports have moved beyond simple animations to deliver a layered, broadcast-grade experience. Live-style commentary now mirrors the narrative structure of real sporting events - enhanced by regional accents, tailored scripting, and multilingual support. Tese enhancements bring emotional context to simulated outcomes, increasing immersion and perceived authenticity. Overlayed statistics and dynamic on-screen visuals provide customers with real-time
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context: form guides, win probabilities, and in-play market trends, all rendered seamlessly without distracting from the action. Tese tools empower more confident, data-informed betting decisions in fast-paced retail and online environments. On the operator side, demand has shifted toward modularity and localisation. CONNECT enables delivery of customised virtual sports feeds per region, channel, or user segment - adjusting race frequencies, branding, and languages to fit market needs. Tis level of content agility helps operators deliver a more compelling user experience that aligns with both player demand and strategic business goals.
In what ways is AI being leveraged to generate dynamic match sequences and introduce true-to-life unpredictability in outcomes?
AI has become central to the evolution of virtual sports by enabling outcomes that feel organic and sequences that simulate the unpredictability of live events. Instead of relying on repetitive logic trees or pre-scripted matchups, modern engines now use probabilistic algorithms to calculate outcomes in real time - based on form, historical data, and defined market variables. Tis creates scenarios where no two events feel identical, and outcomes retain a credible randomness that mirrors real-world volatility. AI also governs how the gameplay unfolds visually.
From the timing of plays to athlete decision-making and camera pathing, every sequence is optimised to reflect the nuances of live sports - whether that’s a last-minute goal opportunity or a race decided by inches. Te result is smoother transitions, more suspenseful pacing, and a match narrative that unfolds in ways customers recognise as lifelike. For operators, this level of intelligence behind the scenes translates into higher retention. Players are more likely to stay engaged when the experience remains unpredictable but fair, and when win/loss cycles follow patterns that feel aligned with real sporting probabilities.
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