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Figure 6: Hair colour protection comparison
Scalp health focus Scalp health is gaining recognition as a crucial factor in overall hair health. Products addressing scalp concerns, including anti- dandruff solutions, soothing treatments, and microbiome-friendly formulations, are on the rise.
The beauty industry is moving towards
greater inclusivity, and this extends to hair care. Products designed for diverse hair types, textures, and ethnicities are increasingly sought after by consumers looking for inclusive and representative options.
DIY and at-home treatments With the rise of at-home beauty routines, consumers are looking for DIY and easy-to- use hair and scalp treatments. This trend includes products like masks, serums, and scalp exfoliators that can be applied at home for convenience.
Multifunctional products Consumers appreciate products that offer multiple benefits. Hair and scalp products that combine functions, such as moisturizing, repairing, and protecting against environmental damage, are gaining popularity. Beyond its renowned antimicrobial and
antioxidant properties for the skin, mānuka leaf
Figure 7: Hair colour and frizziness comparison
extract proves to be a game-changer in future hair and scalp care applications. Inspired by a study in the Journal of
Convergence for Information Technology, we conducted an ex vivo study to assess the extract’s potential in protecting hair colour after bleaching. Our research, utilizing 2% mānuka leaf extract in our shampoo and conditioner formulations, revealed superior colour retention and reduced hair frizziness compared to a salon-quality brand (Figures 6 and 7). In a scalp serum formulation containing
2% mānuka leaf extract, we addressed the issue of dandruff. Volunteers with flaky scalps participated in a 14-day trial, and the results, measured using the Visioscan® VC 20plus imaging system, were compelling. The before-and-after images (Figures 8 and 9) demonstrated a significant reduction in white particles, indicating a decrease in dandruff and improved scalp health.
Key findings from the self-evaluation survey The subsequent self-evaluation survey conducted among the volunteers yielded promising results. ■ 100% of volunteers noticed less scalp irritations after treatment ■ 70% of volunteers observed a reduction in dandruff volume
■ 70% of volunteers felt their scalp was more moisturized ■ 45% of volunteers perceived a reduction in scalp oiliness
Conclusion This comprehensive study affirms that mānuka leaf extract is not only a powerhouse for skin care but also a versatile ingredient for hair care. Its ability to enhance colour retention, reduce frizziness, and effectively address compromised scalp showcases the diverse applications of this nature’s miracle. As the beauty industry seeks innovative,
sustainable, and effective solutions, MānukaDerMX emerges as a beacon, inviting skin care and haircare enthusiasts to experience this transformative touch of New Zealand biodiversity. Organic Bioactives invites you to embrace the holistic benefits of mānuka leaf extract as a novel all natural active - a true ally for healthy, radiant skin, scalp and hair.
References 1. Grice EA, Segre JA. The skin microbiome. Nature Reviews Microbiology. 2011; 9(4), 244–253
2. Carter DA, Blair SE, Cokcetin NN, Bouzo D, Brooks P, Schothauer R, Harry EJ. Therapeutic manuka honey: No longer so alternative. Frontiers in Microbiology. 2016; 7
3. Best Practice Journal. Demystifying Rongoa Māori: Traditional Māori Healing. 2008; 13, 32-36
https://bpac.org.nz/bpj/2008/may/ rongoa.aspx
4. Alauda N, Shahbaz K, Farid M. Antioxidant and antibacterial evaluation of manuka leaves (Leptospermum scoparium) extracted by hydrophobic deep eutectic solvent. Chemical Engineering Research and Design. 2021; 174, 96–106
Figure 8: Volunteer scalp before treatment
www.personalcaremagazine.com Figure 9: Volunteer scalp after treatment
5. Kim J, Lee J. Protection of Bleached Hair with Maruka Extract-added Hair Treatment. Journal of Convergence for Information Technology. 2002; 12(3), 236-243
May 2024 PERSONAL CARE
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