ANTI-POLLUTION A
Airbone pollutants
B
Airbone pollutants photoactivated
51
Direct dermal uptake
Stratum corneum Epidermis
Basal epidermal layer
Dermis Blood vessels Hypodermis Indirect dermal uptake Pollutants
ROS Lipid peroxidation Protein oxidation Antioxidant ATP levels
Cell proliferation Effect of pollutants on skin with and without UV Source PMC (
nih.gov)
adsorbents like kaolin, magnesium aluminium silicate and activated charcoal. These elements are especially made to
control how airborne contaminants settle and penetrate the skin. In order to help remove pollutants from the skin and keep them from adhering, the above-mentioned ingredients function as strong surfactants and form barriers. In tandem with this targeted mechanism, a
parallel approach involves reinforcing the skin’s natural defences and optimizing hydration. A blend of skin-identical long-chain and short-chain ceramides, along with microbiome extracts from Tremella fuciformis and Chondrus crispus (red algae), and floral extracts from Leontopodium alpinum, is commonly utilized. Together, these factors contribute to
preserving the skin’s ideal moisture content and strengthening its natural barrier, which builds a strong basis for anti-pollution solutions/ mechanisms.
Expanding the scope of the anti-pollution
trend, a new dimension emerges with ingredients recognized for their antioxidant properties. Plant extracts derived from Schinus molle (myrtle leaf) and Camellia sinensis (white tea) stand out as noteworthy examples, contributing to the overall protective and revitalizing effects. These ingredients play a crucial role in shielding cell membranes, empowering the skin to fend off the detrimental effects of pollution. To achieve anti-pollution properties,
personal care ingredients primarily work through two mechanisms: anti-ageing and anti- inflammatory effects.
www.personalcaremagazine.com Skincare holds a 75% market share in the
anti-ageing sector, with hair care coming in second at 18%. Nonetheless, a faster rate of
growth ˜7.3% - is anticipated for the hair care market by 2027. One prominent participant in this industry is BASF. Furthermore, North America accounts for the largest portion of the market (~35%), followed by Europe ( ~27%), in terms of regional participation in this mechanism. With regard to anti-inflammatory qualities,
the skincare product, which presently holds 78% of the market share, is expected to grow at the fastest rate, 4.7%. Many suppliers—including BASF, Evonik, DSM and Clariant—are actively involved in this market. Europe has the largest market for this mechanism (~45%), followed by APAC (~30%). A new wave of innovation has emerged in
the ever-changing landscape of personal care to combat the negative effects of pollution on the skin. Recent launches in the beauty industry have introduced a variety of anti-pollution ingredients intended to protect and rejuvenate the skin, addressing the growing concern about environmental stressors. Last year, TRI-K Industries has introduced
EssentiaTein Protect, a revolutionary vegan hair care technology derived from upcycled rice, baobab, and sustainable amaranth. With a proprietary enzymatic system, it provides superior protection against pollution and UV damage while providing enhanced moisturization and shine at a 1% formulation level.
The mechanism of the product involves
forming a protective film on the hair, removing dust particles, and combating environmental ageing. Meanwhile, Berkem’s Urban’Hair, a natural- based solution derived from raspberry leaves, has entered the growing market for anti- pollution hair care. This ingredient sourced from sustainable agriculture in France has been shown in clinical trials to combat urban stress, reduce oxidative stress, and address scalp irritation. Elsewhere, Merck has launched RonaCare
ReviMer, a cosmetic active ingredient for the Asia-Pacific market derived from the brown algae Fucus serratus. This has anti-pollution properties, improves biomechanical properties, and protects hyaluronic acid for firmer, more elastic skin with fewer wrinkles. These products, positioned as anti-ageing
and skin vitality boosters, can be incorporated into a variety of topical formulations, aligning with consumer preferences in the cosmetic industry for natural and sustainable solutions.
Sustainability drive in anti-pollution products The sustainability trend has permeated every aspect of our lives, and anti-pollution personal care ingredients are no exception. As consumers become more environmentally conscious, there is an increasing demand for skincare solutions that not only protect the skin from pollution but also adhere to sustainable and eco-friendly principles. This paradigm shift has resulted in novel
approaches and the use of responsibly sourced, March 2024 PERSONAL CARE UV radiations + pollutants
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