IN-COSMETICS GLOBAL PREVIEW
digital world for visitors and exhibitors will be in-cosmetics Global’s partnership with ingredient platform, Covalo. Together, the two organisations will be establishing an advanced search index platform to streamline ingredient exploration. Covalo x in-cosmetics, the largest ingredient
platform for the personal care industry, will give access to over 80,000 ingredients from over 1,000 suppliers, helping the industry discover, connect, and collaborate with thousands of ingredient suppliers worldwide, all year round.
Market intelligence Taking a broad view of the market, the bustling Marketing Trends Theatre, in partnership with COSSMA, will lead with three packed days of presentations and panel discussions on the latest trends, breakthroughs, and regulations shaping the industry. Povilas Sugintas, Senior Analyst at
Euromonitor International, will open the show with ‘European Beauty and Personal Care market trends 2024+’, looking at the impact that artificial intelligence (AI), sustainability, social, economic, and political factors will have on global consumer trends in the year to come. Futuristic sessions, such as ‘Next-gen
beauty tech, hyper-personalization, and the omnichannel journey’ from Mario Braz de Matos, co-founder of Flying Fish Lab, will look at how beauty tech will evolve to play a significant role in enhancing omnichannel shopping experiences and digital engagement with consumers. Award-winning author, strategist, and
Founder of Light Years, Lucie Greene will host her session, ‘In what ways is the wellness trend influencing innovations in the beauty industry?’ An expert-led panel on ‘Science-backed
beauty vs misinformation’ will gather experts from Kenvue, Beautystreams, Kline,
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will introduce visitors to its Aquaboost Natco - Summer Vibe, the first COSMOS-approved fragrance which includes a solubilizing system to formulate transparent aqueous solutions with a high dosage of perfume. Pioneer in biotechnology, Greentech Group, will also showcase several products, including its Expozen skin microbiota modulator, Acnilys, its oily skin and microbiota regulator, and its Epsiline tanning maximizer, and others.
Awarding the absolute best Taking place after the event’s first day, visitors are invited to the free-to-attend awards ceremony, sponsored by Kenvue, which will honour cosmetic science excellence and innovation in ingredients. The soirée will unveil this year’s winners
Euromonitor International, Personal Care Regulatory and the Institute of Personal Care Science to discuss the challenges of debunking misinformation, bridging the gap between R&D and marketing, and leveraging technology to further drive evidence-based skincare to consumers.
French beauty Of course, visitors will have the opportunity to delve into the art of French beauty, gaining first-hand insights into the cultural customs shaping beauty. Codif Technologie Naturelle will showcase Hydranov, the hydrating active ingredient obtained from red algae sourced from the Baltic Sea. Fragrance house, Expressions Parfumées,
across seven core categories, including the Innovation Zone Best Ingredient Award, the Kenvue Trusted Science Award, Green Ingredient Award, Sustainable Stand Award, Rising Star Award, Make-Up Bar Award, and Sensory Bar Award. As always, the show aims to not only unite the industry but to celebrate excellence in cosmetic science. The three core pillars, on which this year’s event are built, aim to advance science-backed beauty, support the industry’s innovation, and ensure sustainability remains a key focus. Our extensive educational programme
provides unmatched opportunities for attendees to do just that; the Technical Seminars, Formulation Lab, and other Zones are specifically designed to ensure each attendee walks away with a solid knowledge base gleaned from some of the best in the industry. in-cosmetics Global, presented by headline
sponsor, KSM, returns on 16-18 April at the Porte de Versailles, Paris. To register to attend, visit
https://www.in-cosmetics.com/global/.
www.personalcaremagazine.com
March 2024 PERSONAL CARE
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