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Partnering February, 2017 Holoptica and Loftware Prevent Counterfeiting with Holographic Barcodes By George Perkous, CEO, Holoptica, and Josh Roffman, VP Product Management, Loftware
type of process. Box software appli- cations, used on a site-by-site basis, have generally been point solutions that met a specific need or specific use case. However, the labeling process has moved from being appli- cation and task-centric to an agile and flexible process that fits better with how businesses operate today. As the business environment
B
becomes more global and complex, companies need to meet the de- mands of new multifaceted and dy- namic supply chains. Today’s supply chains are enablers of business and growth, driving top line revenue and
arcode labeling has been largely a manual, time-con- suming, expensive, one-off
overall efficiency, leading to greater profitability. For this reason Holop- tica, a producer of security holo- grams, and Loftware, a barcode la- beling manufacturer, have teamed up to create an efficient holographic barcode enterprise labeling solution. As a core component in supply labeling con-
chain operations,
tributes to a wide range of benefits. In many instances, without proper labeling, production lines stop, pro- ductivity is impacted and business is lost. Mislabeling can cause items to be rerouted and can ultimately re- sult in customer returns and fines, as well as recalls. Labeling plays an important role in offering supply chain visibility, which is a critical as-
pect that impacts both cost and serv- ice. Labeling is also crucial to ensure compliance with government, indus- try and consumer mandates.
Enterprise Labeling Solutions Labeling for today’s electronics
manufacturers requires a variety of complex information with data inte- grated from a large number of sources. The real estate on a single label could include governmental regulations and standards, safety and hazard information, multiple languages, complex barcode data, and more. To manage this level of complexity, companies need a scala- ble, reliable, and sophisticated label- ing strategy. Enterprise labeling solutions
easy listening
solve this challenge by tightly inte- grating with the systems and processes that manufacturers al- ready use, including SAP and Ora- cle. This data-driven approach en- sures label accuracy while providing a platform for standardization, au- tomation, scalability, and efficient maintenance. Configurable business rules within the solution allow users to react quickly to changing cus- tomer, regional and regulatory re- quirements, and ensure consistency across a global supply chain. In addition, enterprise labeling
NEW Mercury-4 Laser Wire Stripping Machine
The Mercury-4 laser wire stripping machine, designed by Laser Wire Solutions, strips wires and cables ranging in size from 0.0010 to 16 mm2
(50 to 6 AWG). Thanks to
Schleuniger’s worldwide cooperation with Laser Wire Solutions, this new machine is available as part of Schleuniger’s wire processing portfolio. The Mercury-4 provides high quality, completely nick-free stripping every time.
schleuniger-na.com/mercury4_us
allows for secure, remote access by approved suppliers and partners to ensure incoming materials are la- beled properly to the manufacturer’s or OEM’s standards. This eliminates the costly, time-consuming process of relabeling goods in receiving, sav- ing some companies upwards of mil- lions of dollars in inventory costs.
Preventing Counterfeiting Enterprise labeling solutions can
also provide the first line of defense in today’s complex electronics distribu- tion environment. Enterprise labeling offers a dynamic approach for the cre- ation of complex 1 and 2D barcode la- bels. When a company is ready to add holographic technology as a powerful deterrent to counterfeiting and diver- sion, unique and preprinted holo- grams can be accounted for on label templates with minimal disruption and effort. Today’s holograms and holo-
To Be Precise. See at APEX, Booth 2607
graphic technology are more ad- vanced than ever, and are currently being used by both governments and leading private brands on hundreds of millions of documents, products, and packaging. Recent statistics and use cases show that holographic pro- tection is a great preventative against fakes, with no known reports of counterfeits to date.
The most effective hologram
protection is based on 125,000 DPI as those embedded in a QR-like bar- code, which provide on-the-spot product verification. There are also certain markings that can be used to
Labeling plays an
important role in offering supply chain visibility, which is a critical aspect
that impacts both cost and service.
instantly identify and confirm prod- ucts as authentic with a handheld scanner. Some systems deliver addi- tional value by enabling customer- to-brand interaction with secure ac- cess to marketing initiatives, loyalty programs, competitions, and so on. Another important component to consider with holographic systems are elements that provide 100 per- cent authentication of the label by the naked eye. When a user combines enter-
prise labeling with innovative holo- graphic solutions, it makes it virtu- ally impossible for counterfeiters to emulate products and compromise an extended supply chain.
Efficiency, Agility and Peace of Mind
In the end, enterprise labeling
solutions exponentially improve label- ing consistency and reliability. With holographic technology added to the solutions, an unprecedented degree of security in identifying and tracking electronics components can save bil- lions of dollars and prevent hazards. The electronics industry is in an
exciting phase of rapid expansion and change, and outdated labeling solu- tions are unable to keep pace with these dynamics. Fortunately, enterprise labeling
is one immediate way the electronics industry can take charge in response to this changing environment, be more responsive to the critical nature of the current labeling challenges, and improve the stability of global supply chains. When integrated with holo- graphic technology, labeling stems the
dangerous rising tide of counterfeits. Contact: Holoptica, 425 Old
Country Road, Suites A and B, Bel- mont, CA 94002 % 650-350-8279 E-mail:
info@holoptica.com Web:
www.holoptica.com and Loftware, 249 Corporate Drive, Portsmouth, NH 03801 % 603-766-3630 Web:
www.loftware.com r
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