Franchise Focus Serving up success
Tutti Frutti has brought the joy of frozen yogurt to the UK and the franchise is hungry for more
INVESTMENT LEVEL: FROM £100,000 T
utti Frutti Frozen Yogurt is a worldwide company with over 800 stores, and the UK is the new home of its expansion. Serving the highest-quality
frozen yogurt in a unique, fully self-serve environment is the franchise concept. A passion for providing a delightful diversion in one’s day through exceptional customer service and product range is what makes Tutti Frutti unique to other ‘froyo’ brands. The Tutti Frutti Frozen Yogurt self-service concept is an important contributor to business success. The customer-driven experience optimises sales with more transactions per square metre than in a traditional store. Sales are increased by eliminating the wait time for assistance during peak hours. The self-serve concept enables the owner to reduce staffi ng costs, producing a strong impact on the bottom line. “Tutti Frutti serves people fi rst, then we
serve frozen yogurt. We make everyone smile,” says one franchisee. Depending on store size, a Tutti Frutti branch has the ability to serve up to 12 diff erent fl avours. In addition to serving its regular low-fat frozen yogurt, it also off ers soy, gluten-free, halal, kosher, non-dairy and non-fat options. Frozen yogurt is unique in the quick- service restaurant industry in that it comes with health benefi ts in the form of probiotics. Tutti Frutti creates its products using lactobacillus, which thrives in frozen yogurt; every ounce of Tutti Frutti’s frozen yogurt contains over 100 million colony- forming units of probiotics. But how do you keep guests returning? After all, the self-serve experience will become not so new and the thrill will fade. Tutti Frutti understands that visiting one of its shops for froyo is only part of the reason people come. They might stop by because they know that a host may be standing by with a tray sampling or testing new fl avours. They may make a quick visit because they know the new seasonal selections and toppings will give them a pleasant change in attitude. They might meet up because they saw a social media promo and wanted to post their over-the- top creations online. Or, perhaps they were so grateful that when their child dropped their cup of yogurt, a host appeared from
behind the counter with a new cup free of charge, a ‘no-worries’ smile and a quick, no-fuss clean up.
The guests will keep returning because, as cliche as it may sound, Tutti Frutti knows eating a big cup of amazing frozen yogurt is just something that you do while smiling. The philosophy of Tutti Frutti Frozen Yogurt is: “People may forget what you said, they may forget what you did, but they will never forget how you made them feel.” Franchise director Tony Mundella says:
“We put a great deal of eff ort in choosing the right candidates. We are looking for people who have an entrepreneurial spirit, who may want to be their own boss or who are looking for a change. But, mostly, we are looking for a franchisee that understands that when you treat your
customer well, they will do so in return.” As the limited service and fast-food industries move towards automation and touchpad kiosks, Tutti Frutti Frozen Yogurt off ers the best of both worlds. For those that prefer the limited interaction that a kiosk provides they will be satisfi ed to pull their yogurt, add their toppings and pay through an automated payment system. Those that still crave customer service will be happy to fi nd it here.
Tutti Frutti Frozen Yogurt Quick-service restaurant
www.tuttifruttify.com tony@franman.co.uk 01622 844 320
October 2017 |
BusinessFranchise.com | 99
Investment:£100k
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